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Description
| - Jaffna, Sri Lanka is experiencing major shifts in her socio-cultural structure during the last ten years, especially post war. With increased penetration of electronic media, affordable home entertainment systems, cinema, and the internet, consumers are opening up to the great outside world. The developed worlds are constantly creating reality for the consumers. This is not different in case of Jaffna. After having finished civil war, people in Jaffna are more enthusiastic to imitate others because of seeking social status and they Strive to show the impression that they are better off than before. The main objectives of the present study were to find out the significant determinants for conspicuous consumption and size of that between male and female and to what extend poor tend to display their conspicuous consumption in a society. The results bring to light the fact that income is main determinant of the amount to be allocated but sex and age have insignificant impact on the amount to be allocated for social status. Further, this finding clearly shows the fact that people in Jaffna are making significant allocation of their income to maintain social status than satisfaction and at the same time, poor people in Jaffna are also enthusiastic to have conspicuous consumption for expressing their position that they are better off than before.
- Jaffna, Sri Lanka is experiencing major shifts in her socio-cultural structure during the last ten years, especially post war. With increased penetration of electronic media, affordable home entertainment systems, cinema, and the internet, consumers are opening up to the great outside world. The developed worlds are constantly creating reality for the consumers. This is not different in case of Jaffna. After having finished civil war, people in Jaffna are more enthusiastic to imitate others because of seeking social status and they Strive to show the impression that they are better off than before. The main objectives of the present study were to find out the significant determinants for conspicuous consumption and size of that between male and female and to what extend poor tend to display their conspicuous consumption in a society. The results bring to light the fact that income is main determinant of the amount to be allocated but sex and age have insignificant impact on the amount to be allocated for social status. Further, this finding clearly shows the fact that people in Jaffna are making significant allocation of their income to maintain social status than satisfaction and at the same time, poor people in Jaffna are also enthusiastic to have conspicuous consumption for expressing their position that they are better off than before. (en)
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Title
| - The Conspicuous Consumption and the Visibility of Consumer Behavior: Special Reference to Low middle Income and Poor in Jaffna, Sri Lanka
- The Conspicuous Consumption and the Visibility of Consumer Behavior: Special Reference to Low middle Income and Poor in Jaffna, Sri Lanka (en)
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skos:prefLabel
| - The Conspicuous Consumption and the Visibility of Consumer Behavior: Special Reference to Low middle Income and Poor in Jaffna, Sri Lanka
- The Conspicuous Consumption and the Visibility of Consumer Behavior: Special Reference to Low middle Income and Poor in Jaffna, Sri Lanka (en)
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skos:notation
| - RIV/70883521:28120/12:43867940!RIV13-MSM-28120___
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/70883521:28120/12:43867940
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - Conspicuous consumption, social status, poor people, income, age. (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...ontrolniKodProRIV
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http://linked.open...v/mistoKonaniAkce
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http://linked.open...i/riv/mistoVydani
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http://linked.open...i/riv/nazevZdroje
| - International Conference on Economics marketing and Management ICEMM
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...iv/tvurceVysledku
| - Sinnathurai, Vijayakumar
- Březinová, Olga
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http://linked.open...vavai/riv/typAkce
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http://linked.open.../riv/zahajeniAkce
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number of pages
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http://purl.org/ne...btex#hasPublisher
| - Thomson Reuters ISI, EBSCO proceeding
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https://schema.org/isbn
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http://localhost/t...ganizacniJednotka
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