About: Types, Forms and Major Product Categories of Product Placement in the Czech Republic

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Product placement is defined as marketing integration of a product or a brand into a film or televised series in order to avoid conventional advertising. In this paper, there are different categories of products which are promoted by means of product placement. The main objective of product placement is to connect brands with the appropriate entertainment partners to maximize exposure and brand relevance. Product placement can occur in audio-visual works in several different forms. And finally, the last question in this paper is about describing product categories promotion by Product placement. According to the primary survey, the several groups of product categories (automotive industry and mobile phones and computers) are mostly promoted by product placement. Product placement is defined as marketing integration of a product or a brand into a film or televised series in order to avoid conventional advertising. In this paper, there are different categories of products which are promoted by means of product placement. The main objective of product placement is to connect brands with the appropriate entertainment partners to maximize exposure and brand relevance. Product placement can occur in audio-visual works in several different forms. And finally, the last question in this paper is about describing product categories promotion by Product placement. According to the primary survey, the several groups of product categories (automotive industry and mobile phones and computers) are mostly promoted by product placement. (en)
Title	Types, Forms and Major Product Categories of Product Placement in the Czech Republic Types, Forms and Major Product Categories of Product Placement in the Czech Republic (en)
skos:prefLabel	Types, Forms and Major Product Categories of Product Placement in the Czech Republic Types, Forms and Major Product Categories of Product Placement in the Czech Republic (en)
skos:notation	RIV/70883521:28120/12:43867897!RIV13-MSM-28120___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...iv/cisloPeriodika	1
http://linked.open...vai/riv/dodaniDat	2013
http://linked.open...aciTvurceVysledku	Drábková, Martina Kramoliš, Jan
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta managementu a ekonomiky
http://linked.open...dnocenehoVysledku	175539
http://linked.open...ai/riv/idVysledku	RIV/70883521:28120/12:43867897
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Product placement, types and forms of product placement, products category, Czech Republic. (en)
http://linked.open.../riv/klicoveSlovo	products category types and forms of product placement Czech Republic. Product placement
http://linked.open...odStatuVydavatele	US - Spojené státy americké
http://linked.open...ontrolniKodProRIV	[725A8DE598FA]
http://linked.open...i/riv/nazevZdroje	Journal of Eastern Europe Research in Business & Economics
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2012
http://linked.open...v/svazekPeriodika	2012
http://linked.open...iv/tvurceVysledku	Drábková, Martina Kramoliš, Jan
issn	2169-0367
number of pages	11 (xsd:int)
http://bibframe.org/vocab/doi	10.5171/2012.441984
http://localhost/t...ganizacniJednotka	28120

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