| Attributes | Values |
|---|
| rdf:type
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| Description
| - Decision making process is not as simple as it may seem to be. Customer’s decision process about buying a new housing is more complicated. Roots of preferences lie very deep in the unconscious part of our brain. When the human builds his house he builds a small model of universe, a microcosm. In spite of common assumption about Globalization and creating homogeneous culture all over the world, it brings just temporal trends in consumer behavior. New trends like universality and pragmatism make just temporally changes in consumers’ brains. Producers of such permanent products as housing must pay attention to permanent values not to trends. The purpose of this paper is to make a historical review in order to explain an influence of inherited cultural scheme to human’s behavior; and to introduce our research on cultural values of Home for three different ethnic groups. The primary data from Turkey, Czech Republic and Russia were collected using in-depth interviews. Interviews were conducted among 17 Turkish, 25 Czech and 6 Russian, minimum age of 30, using simple random sampling technique. For the purpose of our research we have used Conceptual analysis of the data gained. In result, we have identified common for each ethnic group patterns. They are Cleanness for Turkey, Nature for Czech Republic and Heat for Russia. Finally, we have made suggestions regarding application of the results to the Marketing mix. Results of our research may help planners, developers, and politicians in the housing area to be more sensitive to people’s wishes.
- Decision making process is not as simple as it may seem to be. Customer’s decision process about buying a new housing is more complicated. Roots of preferences lie very deep in the unconscious part of our brain. When the human builds his house he builds a small model of universe, a microcosm. In spite of common assumption about Globalization and creating homogeneous culture all over the world, it brings just temporal trends in consumer behavior. New trends like universality and pragmatism make just temporally changes in consumers’ brains. Producers of such permanent products as housing must pay attention to permanent values not to trends. The purpose of this paper is to make a historical review in order to explain an influence of inherited cultural scheme to human’s behavior; and to introduce our research on cultural values of Home for three different ethnic groups. The primary data from Turkey, Czech Republic and Russia were collected using in-depth interviews. Interviews were conducted among 17 Turkish, 25 Czech and 6 Russian, minimum age of 30, using simple random sampling technique. For the purpose of our research we have used Conceptual analysis of the data gained. In result, we have identified common for each ethnic group patterns. They are Cleanness for Turkey, Nature for Czech Republic and Heat for Russia. Finally, we have made suggestions regarding application of the results to the Marketing mix. Results of our research may help planners, developers, and politicians in the housing area to be more sensitive to people’s wishes. (en)
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| Title
| - Cultural Influences To Consumer Behavior In The Housing Market
- Cultural Influences To Consumer Behavior In The Housing Market (en)
|
| skos:prefLabel
| - Cultural Influences To Consumer Behavior In The Housing Market
- Cultural Influences To Consumer Behavior In The Housing Market (en)
|
| skos:notation
| - RIV/70883521:28120/11:43867480!RIV13-MSM-28120___
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| http://linked.open...avai/riv/aktivita
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| http://linked.open...avai/riv/aktivity
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| http://linked.open...iv/cisloPeriodika
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| http://linked.open...vai/riv/dodaniDat
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| http://linked.open...aciTvurceVysledku
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| http://linked.open.../riv/druhVysledku
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| http://linked.open...iv/duvernostUdaju
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| http://linked.open...titaPredkladatele
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| http://linked.open...dnocenehoVysledku
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| http://linked.open...ai/riv/idVysledku
| - RIV/70883521:28120/11:43867480
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| http://linked.open...riv/jazykVysledku
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| http://linked.open.../riv/klicovaSlova
| - consumer behavior, culture, housing, evolution, culture code (en)
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| http://linked.open.../riv/klicoveSlovo
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| http://linked.open...odStatuVydavatele
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| http://linked.open...ontrolniKodProRIV
| |
| http://linked.open...i/riv/nazevZdroje
| - Second International Conference for PhD Candidates %22Economics, Management and Tourism%22
|
| http://linked.open...in/vavai/riv/obor
| |
| http://linked.open...ichTvurcuVysledku
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| http://linked.open...cetTvurcuVysledku
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| http://linked.open...UplatneniVysledku
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| http://linked.open...v/svazekPeriodika
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| http://linked.open...iv/tvurceVysledku
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| issn
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| number of pages
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| http://localhost/t...ganizacniJednotka
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