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Description
  • The article deals with the print advertisement in magazines aimed at women with little children. The object of the article is to find out what appeals, information content, message strategy, form of the message and realisation could be found in these particular magazines. Maminka and Family Star, two main Czech monthly magazines were put to analysis. They both deals with the problems of pregnancy, health and upbringing children from their birth to pupilage. The results were rated in one year span. Content analysis of the print adverts uses several tools and methods, e.g. the ones by Simon, Pollay, Resnik, Stern and by other experts.
  • The article deals with the print advertisement in magazines aimed at women with little children. The object of the article is to find out what appeals, information content, message strategy, form of the message and realisation could be found in these particular magazines. Maminka and Family Star, two main Czech monthly magazines were put to analysis. They both deals with the problems of pregnancy, health and upbringing children from their birth to pupilage. The results were rated in one year span. Content analysis of the print adverts uses several tools and methods, e.g. the ones by Simon, Pollay, Resnik, Stern and by other experts. (en)
Title
  • Content analysis of print advertisements in magazines for women with little children
  • Content analysis of print advertisements in magazines for women with little children (en)
skos:prefLabel
  • Content analysis of print advertisements in magazines for women with little children
  • Content analysis of print advertisements in magazines for women with little children (en)
skos:notation
  • RIV/70883521:28120/11:43867010!RIV12-MSM-28120___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 191802
http://linked.open...ai/riv/idVysledku
  • RIV/70883521:28120/11:43867010
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Cultural values, advertising strategy, print advertisement, advertising appeal (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [B0D64AC1872C]
http://linked.open...v/mistoKonaniAkce
  • Zlín
http://linked.open...i/riv/mistoVydani
  • Zlín
http://linked.open...i/riv/nazevZdroje
  • Mezinárodní Baťova konference pro doktorandy a mladé vědecké pracovníky
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Roubalíková, Jana
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
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  • Univerzita Tomáše Bati ve Zlíně
https://schema.org/isbn
  • 978-80-7454-013-4
http://localhost/t...ganizacniJednotka
  • 28120
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