About: Motivation is a potential variable to explain farmers? behavioral change in agricultural technology adoption decisions

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Technology adoption plays a key role in improving productivity and income from farmlands in developed and developing counties. However, new technologies have not been fully utilized by the farmers over the past years [16]. Technology adoption depends on farmers? behavioural change. Farmers behaviour determine by their beliefs and motives, which they have for long time. Understanding the beliefs and motives affecting farmers? adoption of improved technologies are critical to increase the production and profit in farmland. The key theory used in this paper is Theory of Planned Behaviour. It explains that ones actual behaviour is guided by three variables namely attitude, subjective norm and perceived behavioural control. There are some criticisms about prediction of farmers? behaviour by these three variables. As a result, many researches have suggested that prediction of behaviour can be increased by adding other factors into the TPB model. Motivation is one of the potential factors that can be expl Technology adoption plays a key role in improving productivity and income from farmlands in developed and developing counties. However, new technologies have not been fully utilized by the farmers over the past years [16]. Technology adoption depends on farmers? behavioural change. Farmers behaviour determine by their beliefs and motives, which they have for long time. Understanding the beliefs and motives affecting farmers? adoption of improved technologies are critical to increase the production and profit in farmland. The key theory used in this paper is Theory of Planned Behaviour. It explains that ones actual behaviour is guided by three variables namely attitude, subjective norm and perceived behavioural control. There are some criticisms about prediction of farmers? behaviour by these three variables. As a result, many researches have suggested that prediction of behaviour can be increased by adding other factors into the TPB model. Motivation is one of the potential factors that can be expl (en)
Title	Motivation is a potential variable to explain farmers? behavioral change in agricultural technology adoption decisions Motivation is a potential variable to explain farmers? behavioral change in agricultural technology adoption decisions (en)
skos:prefLabel	Motivation is a potential variable to explain farmers? behavioral change in agricultural technology adoption decisions Motivation is a potential variable to explain farmers? behavioral change in agricultural technology adoption decisions (en)
skos:notation	RIV/70883521:28120/10:63509630!RIV11-MSM-28120___
http://linked.open...avai/riv/aktivita	V
http://linked.open...avai/riv/aktivity	V
http://linked.open...iv/cisloPeriodika	3
http://linked.open...vai/riv/dodaniDat	2011
http://linked.open...aciTvurceVysledku	Herath, Chaminda Shaman
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta managementu a ekonomiky
http://linked.open...dnocenehoVysledku	272706
http://linked.open...ai/riv/idVysledku	RIV/70883521:28120/10:63509630
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Technology adoption; Theory of Planned Behavior; Self-determination theory; Attitudes; Subjective norms; Perceived behavioral control; Intention; Behavior (en)
http://linked.open.../riv/klicoveSlovo	Intention Perceived behavioral control Self-determination theory Subjective norms Theory of Planned Behavior Technology adoption Attitudes Behavior
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[FBFA8B6B2A11]
http://linked.open...i/riv/nazevZdroje	E+M. Ekonomie a Management
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2010
http://linked.open...v/svazekPeriodika	13
http://linked.open...iv/tvurceVysledku	Herath, Chaminda Shaman
issn	1212-3609
number of pages	9 (xsd:int)
http://localhost/t...ganizacniJednotka	28120

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