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Description
  • Exploring the emotions that can be induced by properly designed marketing communication messages is a modern and very interesting area of research in marketing. For measurements of the induced emotions various medical devices are used (eg, EEG, MRI, etc.) that can influence the natural behavior of the respondent in the course of the experiment. The following text aims to introduce the possibility of identifying other emotions that may be hidden in pupil size and its changes. An eye camera allows measurement of changes in pupil size depending on the projected visual stimulus. This paper presents the possibility of using eye cameras to identify the emotions that are demonstrated in an experiment carried out with known and unknown logos respectively.
  • Exploring the emotions that can be induced by properly designed marketing communication messages is a modern and very interesting area of research in marketing. For measurements of the induced emotions various medical devices are used (eg, EEG, MRI, etc.) that can influence the natural behavior of the respondent in the course of the experiment. The following text aims to introduce the possibility of identifying other emotions that may be hidden in pupil size and its changes. An eye camera allows measurement of changes in pupil size depending on the projected visual stimulus. This paper presents the possibility of using eye cameras to identify the emotions that are demonstrated in an experiment carried out with known and unknown logos respectively. (en)
Title
  • AN EYE TRACKING SYSTEM: TOWARDS APPLICATIONS IN MARKETING?
  • AN EYE TRACKING SYSTEM: TOWARDS APPLICATIONS IN MARKETING? (en)
skos:prefLabel
  • AN EYE TRACKING SYSTEM: TOWARDS APPLICATIONS IN MARKETING?
  • AN EYE TRACKING SYSTEM: TOWARDS APPLICATIONS IN MARKETING? (en)
skos:notation
  • RIV/68407700:21230/13:00212337!RIV14-MSM-21230___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...iv/cisloPeriodika
  • 0302
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 60362
http://linked.open...ai/riv/idVysledku
  • RIV/68407700:21230/13:00212337
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • emotions; pupillometry; marketing; eye tracking (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [2FE780EF0E59]
http://linked.open...i/riv/nazevZdroje
  • AD ALTA: Journal of Interdisciplinary Research
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 2013
http://linked.open...iv/tvurceVysledku
  • Dobiáš, Martin
  • Fabián, Vratislav
  • Holub, Ondřej
issn
  • 1804-7890
number of pages
http://localhost/t...ganizacniJednotka
  • 21230
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