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  • The aim of this paper is to verify the methods by which marketing research applied online, in real time (Real Time) in the automotive industry, eliminating the discrepancy between static and dynamic information. Real time access is providing more timely and more accurate result than classical methods of marketing research. This also contributes to the integrated management of industrial enterprises, which can be in the current turulent environment regarded as a competitive advantage.
  • The aim of this paper is to verify the methods by which marketing research applied online, in real time (Real Time) in the automotive industry, eliminating the discrepancy between static and dynamic information. Real time access is providing more timely and more accurate result than classical methods of marketing research. This also contributes to the integrated management of industrial enterprises, which can be in the current turulent environment regarded as a competitive advantage. (en)
Title
  • Real-time Marketing Research in Processes of Management of Automotive Companies
  • Real-time Marketing Research in Processes of Management of Automotive Companies (en)
skos:prefLabel
  • Real-time Marketing Research in Processes of Management of Automotive Companies
  • Real-time Marketing Research in Processes of Management of Automotive Companies (en)
skos:notation
  • RIV/68407700:21220/14:00221066!RIV15-MSM-21220___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 41498
http://linked.open...ai/riv/idVysledku
  • RIV/68407700:21220/14:00221066
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Real time; marketung research; automotive industry; classical methods (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [C2A36457B633]
http://linked.open...v/mistoKonaniAkce
  • Brno
http://linked.open...i/riv/mistoVydani
  • Praha
http://linked.open...i/riv/nazevZdroje
  • 15. mezinárodní konference: Integrované inženýrství v řízení průmyslových podniků
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Kupec, Michael
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • České vysoké učení technické v Praze. Fakulta strojní
https://schema.org/isbn
  • 978-80-01-05537-3
http://localhost/t...ganizacniJednotka
  • 21220
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