About: Cultural specifics of advertising in Czech: Intertextuality and interdiscursivity

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Czech advertisements based on the topos of common ethnicity refer to the shared experience and background knowledge, linguistic, historical, cultural. The employment of the shared experience is a subject to irony and parody at the same time. Czech advertisements based on the topos of common ethnicity refer to the shared experience and background knowledge, linguistic, historical, cultural. The employment of the shared experience is a subject to irony and parody at the same time. (en) Česká reklama využívající topos společného původu se opírá o společně sdílené zkušenosti a znalosti jazykové, historické, kulturní. Ty jsou v reklamě připomínány, využívány i parodovány. (cs)
Title	Cultural specifics of advertising in Czech: Intertextuality and interdiscursivity Kulturní specifičnost české reklamy. Intertextualita a interdiskurzivita (cs) Cultural specifics of advertising in Czech: Intertextuality and interdiscursivity (en)
skos:prefLabel	Cultural specifics of advertising in Czech: Intertextuality and interdiscursivity Kulturní specifičnost české reklamy. Intertextualita a interdiskurzivita (cs) Cultural specifics of advertising in Czech: Intertextuality and interdiscursivity (en)
skos:notation	RIV/68378092:_____/06:00054312!RIV07-AV0-68378092
http://linked.open.../vavai/riv/strany	77;92
http://linked.open...avai/riv/aktivita	P Z
http://linked.open...avai/riv/aktivity	P(GA405/04/1034), Z(AV0Z90610518)
http://linked.open...iv/cisloPeriodika	2
http://linked.open...vai/riv/dodaniDat	2007
http://linked.open...aciTvurceVysledku	Čmejrková, Světla
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Ústav pro jazyk český AV ČR, v. v. i.
http://linked.open...dnocenehoVysledku	470147
http://linked.open...ai/riv/idVysledku	RIV/68378092:_____/06:00054312
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	etnicity; language humour; parody (en)
http://linked.open.../riv/klicoveSlovo	etnicity parody language humour
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[E1B3B338E677]
http://linked.open...i/riv/nazevZdroje	Linguistica Pragensia
http://linked.open...in/vavai/riv/obor	AI
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...vavai/riv/projekt	Manipulation and Persuasion in the Journalistic and Commercial Discourses
http://linked.open...UplatneniVysledku	2006
http://linked.open...v/svazekPeriodika	16
http://linked.open...iv/tvurceVysledku	Čmejrková, Světla
http://linked.open...n/vavai/riv/zamer	Integrovaný výzkum českého jazyka a jeho variet
issn	0862-8432
number of pages	16 (xsd:int)

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