About: Place in mind: measuring an image and managing a brand (case study of small Moravian towns)     Goto   Sponge   NotDistinct   Permalink

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Description
  • The lecture deals with the concepts of image and place branding on example of small Moravian towns and different quantitative and qualitative methodological approaches and measure techniques are described within. A general typology of the images of town (as ideal types) - reflecting the Tuan´s concepts of public symbols and fields of care - was created on the basis of results from own empirical research (surveys). The author also tried to apply the theory of social roles on towns and their social functions and some practical problems concerning the brand management of towns were discussed on example of concrete towns.
  • The lecture deals with the concepts of image and place branding on example of small Moravian towns and different quantitative and qualitative methodological approaches and measure techniques are described within. A general typology of the images of town (as ideal types) - reflecting the Tuan´s concepts of public symbols and fields of care - was created on the basis of results from own empirical research (surveys). The author also tried to apply the theory of social roles on towns and their social functions and some practical problems concerning the brand management of towns were discussed on example of concrete towns. (en)
  • Článek se zabývá teoretickým vymezením a vzájemnou souvztažností konceptů územní (místní, lokální, regionální) identity, image místa a utváření značky místa (place branding), a v kontextu marketingového diskurzu analyzuje a diskutuje některé praktické konsekvence těchto fenoménů na pozadí současných globálních (sociálních, ekonomických a environmentálních) procesů a výzev. (cs)
Title
  • Place in mind: measuring an image and managing a brand (case study of small Moravian towns)
  • Místo v mysli: měření image a management značky (na příkladu malých moravských měst) (cs)
  • Place in mind: measuring an image and managing a brand (case study of small Moravian towns) (en)
skos:prefLabel
  • Place in mind: measuring an image and managing a brand (case study of small Moravian towns)
  • Místo v mysli: měření image a management značky (na příkladu malých moravských měst) (cs)
  • Place in mind: measuring an image and managing a brand (case study of small Moravian towns) (en)
skos:notation
  • RIV/68145535:_____/07:00087957!RIV08-AV0-68145535
http://linked.open.../vavai/riv/strany
  • 17;20
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(AV0Z30860518)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 441435
http://linked.open...ai/riv/idVysledku
  • RIV/68145535:_____/07:00087957
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • place image; place branding; image management; regional identity (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [62E775942DAE]
http://linked.open...v/mistoKonaniAkce
  • Brno
http://linked.open...i/riv/mistoVydani
  • Brno
http://linked.open...i/riv/nazevZdroje
  • Regions, Localities and Landscapes in New Europe
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Frantál, Bohumil
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
http://linked.open...n/vavai/riv/zamer
number of pages
http://purl.org/ne...btex#hasPublisher
  • Ústav geoniky AV ČR
https://schema.org/isbn
  • 978-80-86407-24-1
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