About: PRODUCT POSITIONING – CREATION OF APPROPRIATE COMPETITIVE PORTFOLIO IN SERVICE COMPANY

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	This paper deals with the problematic of product´s positioning and position maps creation in the order to satisfy customer´s needs - to create attractive product portfolio. There in the paper is described perception map creation and its significance considering searching of appropriate market position. This paper deals with the problematic of product´s positioning and position maps creation in the order to satisfy customer´s needs - to create attractive product portfolio. There in the paper is described perception map creation and its significance considering searching of appropriate market position. (en)
Title	PRODUCT POSITIONING – CREATION OF APPROPRIATE COMPETITIVE PORTFOLIO IN SERVICE COMPANY PRODUCT POSITIONING – CREATION OF APPROPRIATE COMPETITIVE PORTFOLIO IN SERVICE COMPANY (en)
skos:prefLabel	PRODUCT POSITIONING – CREATION OF APPROPRIATE COMPETITIVE PORTFOLIO IN SERVICE COMPANY PRODUCT POSITIONING – CREATION OF APPROPRIATE COMPETITIVE PORTFOLIO IN SERVICE COMPANY (en)
skos:notation	RIV/63468352:_____/11:#0000140!RIV11-MSM-63468352
http://linked.open...avai/riv/aktivita	N
http://linked.open...avai/riv/aktivity	N
http://linked.open...vai/riv/dodaniDat	2011
http://linked.open...aciTvurceVysledku	Strišš, Jozef
http://linked.open.../riv/druhVysledku	O - Ostatní výsledky nezařaditelné do žádného z výše uvedených druhů výsledku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Evropský polytechnický institut, s.r.o. / (nerozlišená součást)
http://linked.open...dnocenehoVysledku	224249
http://linked.open...ai/riv/idVysledku	RIV/63468352:_____/11:#0000140
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	market position, target market, perception map, competitive advantage, product positioning, product portfolio, marketing management, market segmentation (en)
http://linked.open.../riv/klicoveSlovo	marketing management market position market segmentation perception map product portfolio product positioning target market competitive advantage
http://linked.open...ontrolniKodProRIV	[DAAB29C851E5]
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2011
http://linked.open...iv/tvurceVysledku	Strišš, Jozef

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