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Description
  • Currently, companies and organizations of various types attempt to increase their competitive advantage using various tools. The search engine optimization of their web pages and of their web presentations represents a significant and relatively easy way how to increase awareness, attractiveness and user friendliness of the organizations themselves as well as of their products and services. Therefore, this paper introduces the basic concepts of search engine optimization. Moreover, particular methods of two different approaches to optimization are described in pursuit to provide the overview of available tools together with their characteristics. Additionally, the illegal techniques and platforms for monitoring of search engine optimization results are discussed. Finally, the case study is included to illustrate the practical implications of the researched issues.
  • Currently, companies and organizations of various types attempt to increase their competitive advantage using various tools. The search engine optimization of their web pages and of their web presentations represents a significant and relatively easy way how to increase awareness, attractiveness and user friendliness of the organizations themselves as well as of their products and services. Therefore, this paper introduces the basic concepts of search engine optimization. Moreover, particular methods of two different approaches to optimization are described in pursuit to provide the overview of available tools together with their characteristics. Additionally, the illegal techniques and platforms for monitoring of search engine optimization results are discussed. Finally, the case study is included to illustrate the practical implications of the researched issues. (en)
Title
  • Practical Implications of Search Engine Optimization
  • Practical Implications of Search Engine Optimization (en)
skos:prefLabel
  • Practical Implications of Search Engine Optimization
  • Practical Implications of Search Engine Optimization (en)
skos:notation
  • RIV/62690094:18450/14:50002549!RIV15-MSM-18450___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • O
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http://linked.open...aciTvurceVysledku
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http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 38458
http://linked.open...ai/riv/idVysledku
  • RIV/62690094:18450/14:50002549
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Web Pages Ranking.; Web Pages Development; Search Engine Optimization; Link Building (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [E98E644A1DB4]
http://linked.open...v/mistoKonaniAkce
  • Valencie, Španělsko
http://linked.open...i/riv/mistoVydani
  • Norristown
http://linked.open...i/riv/nazevZdroje
  • IBIMA 2014 : proceedings
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Bureš, Vladimír
  • Otčenášková, Tereza
  • Cimler, Richard
http://linked.open...vavai/riv/typAkce
http://linked.open...ain/vavai/riv/wos
  • 000339308100177
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • IBIMA
https://schema.org/isbn
  • 978-0-9860419-2-1
http://localhost/t...ganizacniJednotka
  • 18450
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