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Description
  • New technologies give us a potential to improve quality of lives. But, if we wish to deliver something considered as indeed useful and beneficial from the users' perspective, we have to understand the thinking patterns in users' minds first. The paper introduces relevant rational choice theory and cognitive science concepts relevant to the problem and shows, how the theories might contribute to grasp the mental processes. Resulting simple models of evaluation and appropriation are briefly introduced in parallel.
  • New technologies give us a potential to improve quality of lives. But, if we wish to deliver something considered as indeed useful and beneficial from the users' perspective, we have to understand the thinking patterns in users' minds first. The paper introduces relevant rational choice theory and cognitive science concepts relevant to the problem and shows, how the theories might contribute to grasp the mental processes. Resulting simple models of evaluation and appropriation are briefly introduced in parallel. (en)
Title
  • Rational Choice Theory and Cognitive Science To Understand Evaluation and Appropriation of Technological Products by Users
  • Rational Choice Theory and Cognitive Science To Understand Evaluation and Appropriation of Technological Products by Users (en)
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  • Rational Choice Theory and Cognitive Science To Understand Evaluation and Appropriation of Technological Products by Users
  • Rational Choice Theory and Cognitive Science To Understand Evaluation and Appropriation of Technological Products by Users (en)
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  • RIV/62690094:18450/13:50001169!RIV14-MSM-18450___
http://linked.open...avai/riv/aktivita
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  • I
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  • 101518
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  • RIV/62690094:18450/13:50001169
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  • appropriation; evaluation; technological products; cognitive science; rational choice theory (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [6B7CE2565319]
http://linked.open...v/mistoKonaniAkce
  • Hradec Králové
http://linked.open...i/riv/mistoVydani
  • Hradec Králové
http://linked.open...i/riv/nazevZdroje
  • Hradecké ekonomické dny 2013. Díl III. Economic development and management of regions
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http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Zejda, David
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
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  • Gaudeamus
https://schema.org/isbn
  • 978-80-7435-251-5
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  • 18450
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