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  • One of the basic prerequisites for competitiveness are innovations and speed of businesses in innovation processes. This also applies to all products in financial services and insurance. One of the important pieces of knowledge, is the knowledge of customer needs and their motives within the decision making process. This paper aims to familiarize with consumer decisions within insurance products in the Czech Republic and with selected studies of similar interests abroad.
  • One of the basic prerequisites for competitiveness are innovations and speed of businesses in innovation processes. This also applies to all products in financial services and insurance. One of the important pieces of knowledge, is the knowledge of customer needs and their motives within the decision making process. This paper aims to familiarize with consumer decisions within insurance products in the Czech Republic and with selected studies of similar interests abroad. (en)
Title
  • Consumer Decision Making in the Area of Insurance Products in the Czech Republic Compared
  • Consumer Decision Making in the Area of Insurance Products in the Czech Republic Compared (en)
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  • Consumer Decision Making in the Area of Insurance Products in the Czech Republic Compared
  • Consumer Decision Making in the Area of Insurance Products in the Czech Republic Compared (en)
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  • RIV/62690094:18450/11:10072202!RIV12-MSM-18450___
http://linked.open...avai/riv/aktivita
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  • S
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  • 191770
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  • RIV/62690094:18450/11:10072202
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  • research; decision; consumer; insurance (en)
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  • [F2E37A5B66EC]
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  • Praha
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  • Drahokoupil, Josef
  • Marešová, Petra
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http://linked.open.../riv/zahajeniAkce
number of pages
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  • World scientific and engineering academy and society
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  • 978-1-61804-037-4
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  • 18450
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