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Description
  • Currently the Internet visit rate is a topic of increasing importance. It is a tool of monitoring success of marketing campaigns and comparing the popularity rate to other competitors. This article aims at analysing the process of measuring the frequency distribution of online customer's behaviour, highlighting the risks in interpretation of the results and presenting methods used in the data analysis process. Part One outlines a way of collecting data for the analysis by recording them to the web log. Then another method working on the active content principle is presented. The comparison of both methods follows, supported by the overview of advantages and disadvantages. Consequently, the gained results are summarized and result in the list of essential preconditions necessary for objective and complex analysis of visit rate data. ISSN 1790-5117
  • Currently the Internet visit rate is a topic of increasing importance. It is a tool of monitoring success of marketing campaigns and comparing the popularity rate to other competitors. This article aims at analysing the process of measuring the frequency distribution of online customer's behaviour, highlighting the risks in interpretation of the results and presenting methods used in the data analysis process. Part One outlines a way of collecting data for the analysis by recording them to the web log. Then another method working on the active content principle is presented. The comparison of both methods follows, supported by the overview of advantages and disadvantages. Consequently, the gained results are summarized and result in the list of essential preconditions necessary for objective and complex analysis of visit rate data. ISSN 1790-5117 (en)
Title
  • The Internet Visit Rate, Its Monitoring and Analysis
  • The Internet Visit Rate, Its Monitoring and Analysis (en)
skos:prefLabel
  • The Internet Visit Rate, Its Monitoring and Analysis
  • The Internet Visit Rate, Its Monitoring and Analysis (en)
skos:notation
  • RIV/62690094:18450/07:00002491!RIV10-MSM-18450___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM 184500002)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 427243
http://linked.open...ai/riv/idVysledku
  • RIV/62690094:18450/07:00002491
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Internet visit rate; Monitoring (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [7C6A29389D68]
http://linked.open...v/mistoKonaniAkce
  • Puerto de la Cruz, SPAIN
http://linked.open...i/riv/mistoVydani
  • Athens
http://linked.open...i/riv/nazevZdroje
  • E-Activities 07 : networking the world : proceedings of the 6th WSEAS international conference
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Slabý, Antonín
  • Kohout, Jiří
http://linked.open...vavai/riv/typAkce
http://linked.open...ain/vavai/riv/wos
  • 000265599000043
http://linked.open.../riv/zahajeniAkce
http://linked.open...n/vavai/riv/zamer
number of pages
http://purl.org/ne...btex#hasPublisher
  • World scientific and engineering academy and society
https://schema.org/isbn
  • 978-960-6766-22-0
http://localhost/t...ganizacniJednotka
  • 18450
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