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  • This paper deals with a modification of the Vidale-Wolfe advertising model. The model is enriched by an assumption that the current intensity of sales depends mainly on the past intensity of advertising. Mathematical formulation results in a system of two ordinary differential equations. First we study special case when the intensity of advertising is constant. Then we concentrate on finding an optimal strategy of advertising with regard to a given cost function. For this purpose we use the Pontryagin maximum principle.
  • This paper deals with a modification of the Vidale-Wolfe advertising model. The model is enriched by an assumption that the current intensity of sales depends mainly on the past intensity of advertising. Mathematical formulation results in a system of two ordinary differential equations. First we study special case when the intensity of advertising is constant. Then we concentrate on finding an optimal strategy of advertising with regard to a given cost function. For this purpose we use the Pontryagin maximum principle. (en)
Title
  • On an Optimal Advertising Model with Lagged Effect of Advertising
  • On an Optimal Advertising Model with Lagged Effect of Advertising (en)
skos:prefLabel
  • On an Optimal Advertising Model with Lagged Effect of Advertising
  • On an Optimal Advertising Model with Lagged Effect of Advertising (en)
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  • RIV/62690094:18450/05:00002457!RIV10-MSM-18450___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 534306
http://linked.open...ai/riv/idVysledku
  • RIV/62690094:18450/05:00002457
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • ordinary differential equations; optimal control; Pontryagin maximum principle; singular (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [D80798A3974B]
http://linked.open...v/mistoKonaniAkce
  • Hradec Králové
http://linked.open...i/riv/mistoVydani
  • Hradec Králové
http://linked.open...i/riv/nazevZdroje
  • Mathematical methods in economics 2005 : proceedings of the 23rd international conference
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Pražák, Pavel
http://linked.open...vavai/riv/typAkce
http://linked.open...ain/vavai/riv/wos
  • 000260962400050
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Gaudeamus
https://schema.org/isbn
  • 80-7041-535-5
http://localhost/t...ganizacniJednotka
  • 18450
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