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  • This paper deals with the Vidale-Wolfe advertising model which is modified so that the theory of optimal control can be applied. For this purpose the objective function which describes the total profit of a firm is introduced. Further on the Pontryagin maximum principle is used and necessary conditions of the existence of optimal solutions are found. The corresponding optimal solutions are also presented.
  • This paper deals with the Vidale-Wolfe advertising model which is modified so that the theory of optimal control can be applied. For this purpose the objective function which describes the total profit of a firm is introduced. Further on the Pontryagin maximum principle is used and necessary conditions of the existence of optimal solutions are found. The corresponding optimal solutions are also presented. (en)
Title
  • On the Vidale-Wolfe Advertising Model
  • On the Vidale-Wolfe Advertising Model (en)
skos:prefLabel
  • On the Vidale-Wolfe Advertising Model
  • On the Vidale-Wolfe Advertising Model (en)
skos:notation
  • RIV/62690094:18450/04:00002456!RIV10-MSM-18450___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 577941
http://linked.open...ai/riv/idVysledku
  • RIV/62690094:18450/04:00002456
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • optimal control; Ponryagin maximum principle; advertising model (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [9F5CFAEC979A]
http://linked.open...v/mistoKonaniAkce
  • Masarykova Univerzita v Brně
http://linked.open...i/riv/mistoVydani
  • Brno
http://linked.open...i/riv/nazevZdroje
  • Mathematical methods in economics 2004 : proceedings of the 22nd international conference
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Pražák, Pavel
http://linked.open...vavai/riv/typAkce
http://linked.open...ain/vavai/riv/wos
  • 000261689500041
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Masarykova univerzita
https://schema.org/isbn
  • 80-210-3496-3
http://localhost/t...ganizacniJednotka
  • 18450
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