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  • The paper includes partial results of the research oriented on the habits and behaviour of consumers in the wine market in the Czech Republic. Based on direct questioning of 1 000 respondents from the whole Czech Republic, we found that 11.3% of respondents drink wine several times a week, 29.8% of respondents at least once a week, and 23.2% drink wine several times a month. Only 2.7% of respondents do not drink wine at all. 30.3% of respondents drink wine more often than before, especially because of the fact, that they like wine more, it is of a better quality, and the offer is bigger. 34.1% of respondents buy wine several times a month especially in supermarkets or hyper- markets (45.2%) and in special vine-stores (23.8%). 52.5% of respondents prefer quality varietal wine. Rank of the top ten wines most often bought by the selected sample of respondents is: Frankovka, Cabernet Sauvignon, Müller Thurgau, Veltlínské zelené, Rulandské bílé, Svatovavřinecké, Modrý Portugal, Chardonnay, Ry
  • The paper includes partial results of the research oriented on the habits and behaviour of consumers in the wine market in the Czech Republic. Based on direct questioning of 1 000 respondents from the whole Czech Republic, we found that 11.3% of respondents drink wine several times a week, 29.8% of respondents at least once a week, and 23.2% drink wine several times a month. Only 2.7% of respondents do not drink wine at all. 30.3% of respondents drink wine more often than before, especially because of the fact, that they like wine more, it is of a better quality, and the offer is bigger. 34.1% of respondents buy wine several times a month especially in supermarkets or hyper- markets (45.2%) and in special vine-stores (23.8%). 52.5% of respondents prefer quality varietal wine. Rank of the top ten wines most often bought by the selected sample of respondents is: Frankovka, Cabernet Sauvignon, Müller Thurgau, Veltlínské zelené, Rulandské bílé, Svatovavřinecké, Modrý Portugal, Chardonnay, Ry (en)
  • Příspěvek obsahuje dílčí výsledky průzkumu orientovaného na zvyklosti a chování spotřebitelů na trhu vína v ČR. Na základě přímého dotazování souboru 1 000 respondentů z celé ČR bylo zjištěno, že několikrát týdně pije víno 11,3 % respondentů, aspoň jednou týdně 29,8 %, několikrát měsíčně 23,2 % respondentů. Pouze 2,7 % respondentů nepije víno vůbec. 30,3 % respondentů pije víno častěji než dříve, a to především z důvodu, že jim víno více chutná, je kvalitnější a je větší nabídka. Nejvíce dotázaných (34,1 %) nakupuje víno několikrát měsíčně, a to především v supermarketu nebo hypermarketu (45,2 %) a ve vinotéce (23,8 %). 52,5 % respondentů preferuje jakostní odrůdové víno. Pořadí prvních deseti nejčastěji nakupovaných vín vybraným souborem respondentů: Frankovka, Cabernet Sauvignon, Müller Thurgau, Veltlínské zelené, Rulandské bílé, Svatovavřinecké, Modrý Portugal, Chardonnay, Ryzlink vlašský, Bohemia sekt. Klíčová slova: trh vína, zvyklosti spotřebitelů, preference, respondent (cs)
Title
  • Zvyklosti spotřebitelů na trhu vína v ČR (cs)
  • Consumer habits in the Czech wine market. Agricultural Economics.
  • Consumer habits in the Czech wine market. Agricultural Economics. (en)
skos:prefLabel
  • Zvyklosti spotřebitelů na trhu vína v ČR (cs)
  • Consumer habits in the Czech wine market. Agricultural Economics.
  • Consumer habits in the Czech wine market. Agricultural Economics. (en)
skos:notation
  • RIV/62156489:_____/04:E0005542!RIV07-MZE-62156489
http://linked.open.../vavai/riv/strany
  • 9
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(QF3276)
http://linked.open...iv/cisloPeriodika
  • 9
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 558651
http://linked.open...ai/riv/idVysledku
  • RIV/62156489:_____/04:E0005542
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • wine market, consumer habits, preference, respondent (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [51004167CAE9]
http://linked.open...i/riv/nazevZdroje
  • Agricultural Economics.
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Chládková, Helena
  • Pošvář, Zdeněk
  • Žufan, Pavel
issn
  • 0139-570X
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