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Description
| - The chapter presents results of a nation-wide inquiry performed in the Czech Republic on the turn of years 2005/2006. The objective of this marketing research was to find out how the households buy foodstuffs, clothing, shoes, and home appliances (i.e. furniture, brown goods, white goods etc.) and how it is influenced by other variables, especially by marketing mix -- concenring product, price, place and promotion. When buying foodstuffs and home appliances, quality of goods was the most important of all variables under study. In case of clothes and shoes product parameters were mentioned as the most important (similarly as quality of foodstuffs and/or home appliances). Price, similarly as in case of foodstuffs, was mentioned less frequently as the variable influencing decision-making of people buying clothes, shoes and home appliances; quality and product parameters were mentioned as more important. Although the price was not of primary importance for Czech consumers, there were naturally some differences among Czech consumers that were influenced above all by the net annual income of individual households. In general, the effect of price on purchases of clothes and shoes (and also of home appliances) was more marked in households with lower incomes.
- The chapter presents results of a nation-wide inquiry performed in the Czech Republic on the turn of years 2005/2006. The objective of this marketing research was to find out how the households buy foodstuffs, clothing, shoes, and home appliances (i.e. furniture, brown goods, white goods etc.) and how it is influenced by other variables, especially by marketing mix -- concenring product, price, place and promotion. When buying foodstuffs and home appliances, quality of goods was the most important of all variables under study. In case of clothes and shoes product parameters were mentioned as the most important (similarly as quality of foodstuffs and/or home appliances). Price, similarly as in case of foodstuffs, was mentioned less frequently as the variable influencing decision-making of people buying clothes, shoes and home appliances; quality and product parameters were mentioned as more important. Although the price was not of primary importance for Czech consumers, there were naturally some differences among Czech consumers that were influenced above all by the net annual income of individual households. In general, the effect of price on purchases of clothes and shoes (and also of home appliances) was more marked in households with lower incomes. (en)
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Title
| - Marketing mix and purchasing behaviour of households in the Czech Republic.
- Marketing mix and purchasing behaviour of households in the Czech Republic. (en)
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skos:prefLabel
| - Marketing mix and purchasing behaviour of households in the Czech Republic.
- Marketing mix and purchasing behaviour of households in the Czech Republic. (en)
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skos:notation
| - RIV/62156489:43310/11:00169528!RIV12-MSM-43310___
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/62156489:43310/11:00169528
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - consumer behavior; marketing mix; price (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...ontrolniKodProRIV
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http://linked.open...i/riv/mistoVydani
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http://linked.open...i/riv/nazevZdroje
| - International Consumer Behavior: A Mosaic of Eclectic Perspectives. Handbook on International Consumer Behavior
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...v/pocetStranKnihy
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...iv/tvurceVysledku
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http://linked.open...n/vavai/riv/zamer
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number of pages
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http://purl.org/ne...btex#hasPublisher
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https://schema.org/isbn
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http://localhost/t...ganizacniJednotka
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