| Attributes | Values |
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| rdf:type
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| Description
| - This article analyzes the behavioural changes in groups of consumers and households on the market with individual commodities, based on the classifi cation of individual reasonable consumption. Consumers expressed the degree of infl uence in their decision-making on atisfying their needs through selected key marketing factors such as price, brand, quality, habits and experience, advertising, recommendation from friends and relatives, packaging, discounts, new items, and so on. The analysis sought to determine whether the changes in the economic situation in the Czech Republic have an impact on the degree of marketing instrument infl uence on consumer behavior and decision-making. To express the degree of infl uence 10 point opinion scale is used. Thanks to the investigation taking place in 2007 with 609 respondents and in 2013 with 516 respondents, it was possible, it was possible to deal with the search for evidence of diff erences in the importance of individual factors using the Wilcoxon test. In 2013, attention was also paid to the degree of infl uence of some marketing tools such as price, quality and discount events on consumer behavior and decision-making in selected groups of households created by diff erent income levels and diff erent level of education achieved by the head of the household. The infl uence is expressed by radial graphs.
- This article analyzes the behavioural changes in groups of consumers and households on the market with individual commodities, based on the classifi cation of individual reasonable consumption. Consumers expressed the degree of infl uence in their decision-making on atisfying their needs through selected key marketing factors such as price, brand, quality, habits and experience, advertising, recommendation from friends and relatives, packaging, discounts, new items, and so on. The analysis sought to determine whether the changes in the economic situation in the Czech Republic have an impact on the degree of marketing instrument infl uence on consumer behavior and decision-making. To express the degree of infl uence 10 point opinion scale is used. Thanks to the investigation taking place in 2007 with 609 respondents and in 2013 with 516 respondents, it was possible, it was possible to deal with the search for evidence of diff erences in the importance of individual factors using the Wilcoxon test. In 2013, attention was also paid to the degree of infl uence of some marketing tools such as price, quality and discount events on consumer behavior and decision-making in selected groups of households created by diff erent income levels and diff erent level of education achieved by the head of the household. The infl uence is expressed by radial graphs. (en)
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| Title
| - How Marketing Instruments Affect Consumer Behavior in Times of Economic Turbulence
- How Marketing Instruments Affect Consumer Behavior in Times of Economic Turbulence (en)
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| skos:prefLabel
| - How Marketing Instruments Affect Consumer Behavior in Times of Economic Turbulence
- How Marketing Instruments Affect Consumer Behavior in Times of Economic Turbulence (en)
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| skos:notation
| - RIV/62156489:43110/14:00230121!RIV15-MSM-43110___
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| http://linked.open...avai/riv/aktivita
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| http://linked.open...avai/riv/aktivity
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| http://linked.open...iv/cisloPeriodika
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| http://linked.open...vai/riv/dodaniDat
| |
| http://linked.open...aciTvurceVysledku
| |
| http://linked.open.../riv/druhVysledku
| |
| http://linked.open...iv/duvernostUdaju
| |
| http://linked.open...titaPredkladatele
| |
| http://linked.open...dnocenehoVysledku
| |
| http://linked.open...ai/riv/idVysledku
| - RIV/62156489:43110/14:00230121
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| http://linked.open...riv/jazykVysledku
| |
| http://linked.open.../riv/klicovaSlova
| - expenditures; income; factor; consumer; household; consumer behavior (en)
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| http://linked.open.../riv/klicoveSlovo
| |
| http://linked.open...odStatuVydavatele
| |
| http://linked.open...ontrolniKodProRIV
| |
| http://linked.open...i/riv/nazevZdroje
| - Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
|
| http://linked.open...in/vavai/riv/obor
| |
| http://linked.open...ichTvurcuVysledku
| |
| http://linked.open...cetTvurcuVysledku
| |
| http://linked.open...UplatneniVysledku
| |
| http://linked.open...v/svazekPeriodika
| |
| http://linked.open...iv/tvurceVysledku
| - Stávková, Jana
- Souček, Martin
- Birčiaková, Naďa
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| issn
| |
| number of pages
| |
| http://bibframe.org/vocab/doi
| - 10.11118/actaun201462061257
|
| http://localhost/t...ganizacniJednotka
| |
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