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  • Consumer behavior, its changes during periods of economic changes and its similarities within EU countries was analyzed on the basis of available information on household expenditures classified by COICOP. For the assessment of similarities of behavior cluster analysis were used. Their results showed that in the period of economic development (the 27 EU countries analyzed in 2005) clusters form rather appropriately to geographic division of Europe and respecting cultural affinity zone. The results also confirm that the culture of a society, the influence of education in the family and in society, respected habits, lifestyle, among others have a decisive influence on consumer behavior. There was not visible a significant change in consumption due to such transformations as joining the EU, increase in foreign investment, international trade, social system. In contrast, the analysis carried out for year 2011 suggests that strong economic changes in society, the global financial and economic crisis are such intervention in peoples lives, that they resulted in a regrouping of countries. This grouping, however, seems not be sustained in a period of economic stability. Countries seem to return to the behavior of the similarity integrated into groups created on the base of historical, cultural and geographically herritage.
  • Consumer behavior, its changes during periods of economic changes and its similarities within EU countries was analyzed on the basis of available information on household expenditures classified by COICOP. For the assessment of similarities of behavior cluster analysis were used. Their results showed that in the period of economic development (the 27 EU countries analyzed in 2005) clusters form rather appropriately to geographic division of Europe and respecting cultural affinity zone. The results also confirm that the culture of a society, the influence of education in the family and in society, respected habits, lifestyle, among others have a decisive influence on consumer behavior. There was not visible a significant change in consumption due to such transformations as joining the EU, increase in foreign investment, international trade, social system. In contrast, the analysis carried out for year 2011 suggests that strong economic changes in society, the global financial and economic crisis are such intervention in peoples lives, that they resulted in a regrouping of countries. This grouping, however, seems not be sustained in a period of economic stability. Countries seem to return to the behavior of the similarity integrated into groups created on the base of historical, cultural and geographically herritage. (en)
Title
  • Changes in Consumer Behavior in the EU after its Enlargement and due to the Economic Crisis
  • Changes in Consumer Behavior in the EU after its Enlargement and due to the Economic Crisis (en)
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  • Changes in Consumer Behavior in the EU after its Enlargement and due to the Economic Crisis
  • Changes in Consumer Behavior in the EU after its Enlargement and due to the Economic Crisis (en)
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  • RIV/62156489:43110/14:00213745!RIV15-MSM-43110___
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  • 6795
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  • RIV/62156489:43110/14:00213745
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  • crisis; consumption pattern; consumer behavior; cluster analysis; EU; culture (en)
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  • [950A4A4EB218]
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  • Cambridge, MA, USA
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  • Cambridge, MA, USA
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  • Recent Advances in Economics, Management and Marketing
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  • Stávková, Jana
  • Turčínková, Jana
  • Skálová, Dana
  • Birčiaková, Naďa
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  • WSEAS Press
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  • 978-960-474-364-3
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  • 43110
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