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| Description
| - The article deals with problems concerning evaluating the quality of a tourist destination. The objective of the paper is to create a model for evaluating the quality of a destination on the basis of analysing the importance of individual factors (variables) concerning the quality of a destination. The importance of these factors was determined by relevant responders during a questionnaire survey. For reducing the original number of twenty dependant variables the multidimensional statistical method of analysing the principal components was used. On the basis of similarities in evaluation this method supported clusters of factors -- relative dimensions of the quality of a destination. Subsequently a methodology was formulated to evaluate the quality of a destination according to four newly-defined dimensions of quality For practical usage a simplified questionnaire can be formulated where responders will evaluate only 4 dimensions of quality instead of twenty factors -- Attractions, Services, Marketing management, Sustainability and cooperation. Within the frame of benchmarking competitive destinations can be compared when at the same time the evaluation is based on the principle of integrated quality management. This universal method is applicable to all types of destinations, it will primarily help identify the strengths and weaknesses of destination quality and at the same time by quantifying original variables it enables the analysis of necessary dimensions into concrete factors that have to be improved. For the comparison or possibly benchmarking of the quality of random destinations it is inevitable to define the evaluated destination and to conduct a primary research of visitors' as well as so called %22locals'%22 satisfaction.
- The article deals with problems concerning evaluating the quality of a tourist destination. The objective of the paper is to create a model for evaluating the quality of a destination on the basis of analysing the importance of individual factors (variables) concerning the quality of a destination. The importance of these factors was determined by relevant responders during a questionnaire survey. For reducing the original number of twenty dependant variables the multidimensional statistical method of analysing the principal components was used. On the basis of similarities in evaluation this method supported clusters of factors -- relative dimensions of the quality of a destination. Subsequently a methodology was formulated to evaluate the quality of a destination according to four newly-defined dimensions of quality For practical usage a simplified questionnaire can be formulated where responders will evaluate only 4 dimensions of quality instead of twenty factors -- Attractions, Services, Marketing management, Sustainability and cooperation. Within the frame of benchmarking competitive destinations can be compared when at the same time the evaluation is based on the principle of integrated quality management. This universal method is applicable to all types of destinations, it will primarily help identify the strengths and weaknesses of destination quality and at the same time by quantifying original variables it enables the analysis of necessary dimensions into concrete factors that have to be improved. For the comparison or possibly benchmarking of the quality of random destinations it is inevitable to define the evaluated destination and to conduct a primary research of visitors' as well as so called %22locals'%22 satisfaction. (cs)
- Článek se zabývá problematikou hodnocení kvality destinace cestovního ruchu. Cílem příspěvku je vytvořit model pro hodnocení kvality destinace na základě analýzy významu jednotlivých faktorů (proměnných) kvality destinace. Význam faktorů byl stanoven relevantními respondenty v rámci dotazníkového šetření. Pro redukci původního počtu dvaceti závislých proměnných byla použita vícerozměrná statistická metoda analýza hlavních komponent, která na základě podobnosti v hodnocení podpořila shluky faktorů - relativní dimenze kvality destinace. Následně byla zformulována metodika pro hodnocení kvality destinace podle nově definovaných čtyř dimenzí kvality. Pro využití v praxi lze zformulovat i zjednodušený dotazník, kde budou respondenti hodnotit místo dvaceti faktorů pouze 4 dimenze kvality. Atraktivity, Služby, Marketingový management, Udržitelnost a spolupráci. V rámci benchmarkingu lze srovnávat konkurenční destinace, přičemž hodnocení vychází z principu integrovaného managementu kvality. Tato univerzální metoda je použitelná pro všechny typy destinací, pomůže primárně identifikovat slabé a silné oblasti kvality destinace a zároveň kvantifikací původních proměnných umožňuje rozbor potřebných dimenzí na konkrétní faktory, které je třeba zlepšit. Pro komparaci případně benchmarking kvality libovolných destinací je nezbytné definovat hodnocenou destinaci a provést primární průzkum spokojenosti návštěvníků a tzv. %22místních%22. (en)
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| Title
| - Využití analýzy hlavních komponent pro hodnocení kvality destinace cestovního ruchu (en)
- Using the principal component analysis for evaluating the quality of a tourist destination
- Using the principal component analysis for evaluating the quality of a tourist destination (cs)
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| skos:prefLabel
| - Využití analýzy hlavních komponent pro hodnocení kvality destinace cestovního ruchu (en)
- Using the principal component analysis for evaluating the quality of a tourist destination
- Using the principal component analysis for evaluating the quality of a tourist destination (cs)
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| skos:notation
| - RIV/62156489:43110/12:00185149!RIV13-MSM-43110___
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| http://linked.open...avai/riv/aktivita
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| http://linked.open...avai/riv/aktivity
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| http://linked.open...iv/cisloPeriodika
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| http://linked.open...vai/riv/dodaniDat
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| http://linked.open...aciTvurceVysledku
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| http://linked.open.../riv/druhVysledku
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| http://linked.open...iv/duvernostUdaju
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| http://linked.open...titaPredkladatele
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| http://linked.open...dnocenehoVysledku
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| http://linked.open...ai/riv/idVysledku
| - RIV/62156489:43110/12:00185149
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| http://linked.open...riv/jazykVysledku
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| http://linked.open.../riv/klicovaSlova
| - hodnocení kvality destinace cestovního ruchu; analýza hlavních komponent; faktory kvality destinace; dimenze kvality (en)
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| http://linked.open.../riv/klicoveSlovo
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| http://linked.open...odStatuVydavatele
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| http://linked.open...ontrolniKodProRIV
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| http://linked.open...i/riv/nazevZdroje
| - Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
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| http://linked.open...in/vavai/riv/obor
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| http://linked.open...ichTvurcuVysledku
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| http://linked.open...cetTvurcuVysledku
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| http://linked.open...UplatneniVysledku
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| http://linked.open...v/svazekPeriodika
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| http://linked.open...iv/tvurceVysledku
| - Ryglová, Kateřina
- Vajčnerová, Ida
- Šácha, Jakub
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| http://linked.open...n/vavai/riv/zamer
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| issn
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| number of pages
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| http://localhost/t...ganizacniJednotka
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