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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • The paper introduces the partial results of the marketing research on loyalty programs. The aim was to identify the reasons that lead consumers to participate in loyalty programs and the benefits that are the main motivators for participation in the loyalty program. Respondents had the opportunity to create a loyalty program as they wish. The aim of this paper was also to prove the popularity of loyalty programs based on the principles of the deferred compensation.
  • The paper introduces the partial results of the marketing research on loyalty programs. The aim was to identify the reasons that lead consumers to participate in loyalty programs and the benefits that are the main motivators for participation in the loyalty program. Respondents had the opportunity to create a loyalty program as they wish. The aim of this paper was also to prove the popularity of loyalty programs based on the principles of the deferred compensation. (en)
Title
  • Motivation and consumer behaviour in the context of loyalty programs
  • Motivation and consumer behaviour in the context of loyalty programs (en)
skos:prefLabel
  • Motivation and consumer behaviour in the context of loyalty programs
  • Motivation and consumer behaviour in the context of loyalty programs (en)
skos:notation
  • RIV/62156489:43110/12:00183332!RIV14-MSM-43110___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM6215648904)
http://linked.open...iv/cisloPeriodika
  • 2
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 151928
http://linked.open...ai/riv/idVysledku
  • RIV/62156489:43110/12:00183332
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • consumer behavior; loyalty program; consumer; motivation (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [2125E253DA03]
http://linked.open...i/riv/nazevZdroje
  • Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 60
http://linked.open...iv/tvurceVysledku
  • Mrkosová, Klára
  • Majer, Luděk
  • Dufek, Ondřej
http://linked.open...n/vavai/riv/zamer
issn
  • 1211-8516
number of pages
http://bibframe.org/vocab/doi
  • 10.11118/actaun201260020211
http://localhost/t...ganizacniJednotka
  • 43110
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