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  • The paper focuses on beer consumption in the Czech Republic, the country with the highest beer consumption per capita in the world. To understand recent beer-consumption behaviour, we use monthly data from a three year period, 2006--2008, to estimate both a 2SLS and a SUR model charting the demand for beer extended to past consumption and advertising expenditure. The demand for beer in the Czech Republic reacts more strongly to changes in price than it does to investments in advertising. The results suggest two implications for policy-makers. Consumption is as sensitive to the price of beer and its alternatives as it is to advertising, so whether there are taxes or restrictions on advertising can affect the consumption of beer, considering the long tradition of Czech consumers in drinking beer as the strong role of past consumption demonstrates.
  • The paper focuses on beer consumption in the Czech Republic, the country with the highest beer consumption per capita in the world. To understand recent beer-consumption behaviour, we use monthly data from a three year period, 2006--2008, to estimate both a 2SLS and a SUR model charting the demand for beer extended to past consumption and advertising expenditure. The demand for beer in the Czech Republic reacts more strongly to changes in price than it does to investments in advertising. The results suggest two implications for policy-makers. Consumption is as sensitive to the price of beer and its alternatives as it is to advertising, so whether there are taxes or restrictions on advertising can affect the consumption of beer, considering the long tradition of Czech consumers in drinking beer as the strong role of past consumption demonstrates. (en)
Title
  • The demand for beer in presence of past consumption and advertising in the Czech Republic
  • The demand for beer in presence of past consumption and advertising in the Czech Republic (en)
skos:prefLabel
  • The demand for beer in presence of past consumption and advertising in the Czech Republic
  • The demand for beer in presence of past consumption and advertising in the Czech Republic (en)
skos:notation
  • RIV/62156489:43110/11:00184280!RIV13-MSM-43110___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM6215648904)
http://linked.open...iv/cisloPeriodika
  • 12
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 193253
http://linked.open...ai/riv/idVysledku
  • RIV/62156489:43110/11:00184280
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • 2SLS; SUR; Czech Republic; beer demand; Alcoholic beverage (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [BA1CF51D5287]
http://linked.open...i/riv/nazevZdroje
  • Agricultural Economics-Zemedelska ekonomika
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 57
http://linked.open...iv/tvurceVysledku
  • Grochová, Ladislava
  • Castiglione, Concetta
  • Infante, Davide
  • Smirnova, Janna
http://linked.open...ain/vavai/riv/wos
  • 299258700004
http://linked.open...n/vavai/riv/zamer
issn
  • 0139-570X
number of pages
http://localhost/t...ganizacniJednotka
  • 43110
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