About: Possibilities of using ICT for increase of customer feeling of exceptionality

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Accession of the Internet undoubtedly has contributed to the shift of marketing activities. With the increasing availability and wealth of online information customers become more knowledgeable and sophisticated. If a company wants to keep its customers in long term, it must offer something more than an %22ordinary%22 product, which has comparable substitutes in tens of other companies. At first it is necessary to identify customers behavior and thinking. Observation of his/her preferences of a demanded product line discovers products playing the key role from his/her point of view. We use methodical tools for this purpose e.g. CRM systems, Business Intelligence etc. Over gained metrics from data in data warehouses (observation subsystem) we make evaluations according to various criteria (subsystem of evaluation). In this report we methodically open up not just e.g. data mining technologies, but also based on aggregated data we infer e.g. consumer's trends. The goal of the article is to point out suitab Accession of the Internet undoubtedly has contributed to the shift of marketing activities. With the increasing availability and wealth of online information customers become more knowledgeable and sophisticated. If a company wants to keep its customers in long term, it must offer something more than an %22ordinary%22 product, which has comparable substitutes in tens of other companies. At first it is necessary to identify customers behavior and thinking. Observation of his/her preferences of a demanded product line discovers products playing the key role from his/her point of view. We use methodical tools for this purpose e.g. CRM systems, Business Intelligence etc. Over gained metrics from data in data warehouses (observation subsystem) we make evaluations according to various criteria (subsystem of evaluation). In this report we methodically open up not just e.g. data mining technologies, but also based on aggregated data we infer e.g. consumer's trends. The goal of the article is to point out suitab (en)
Title	Possibilities of using ICT for increase of customer feeling of exceptionality Possibilities of using ICT for increase of customer feeling of exceptionality (en)
skos:prefLabel	Possibilities of using ICT for increase of customer feeling of exceptionality Possibilities of using ICT for increase of customer feeling of exceptionality (en)
skos:notation	RIV/62156489:43110/11:00169278!RIV11-MSM-43110___
http://linked.open...avai/riv/aktivita	Z
http://linked.open...avai/riv/aktivity	Z(MSM6215648904)
http://linked.open...iv/cisloPeriodika	2
http://linked.open...vai/riv/dodaniDat	2011
http://linked.open...aciTvurceVysledku	Turčínek, Pavel Motyčka, Arnošt
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Mendelova univerzita v Brně / Provozně ekonomická fakulta
http://linked.open...dnocenehoVysledku	221785
http://linked.open...ai/riv/idVysledku	RIV/62156489:43110/11:00169278
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	web application; ict; value for customer; Customer; CRM (en)
http://linked.open.../riv/klicoveSlovo	Customer CRM web application ict value for customer
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[4C2696982932]
http://linked.open...i/riv/nazevZdroje	Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
http://linked.open...in/vavai/riv/obor	IN
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2011
http://linked.open...v/svazekPeriodika	49
http://linked.open...iv/tvurceVysledku	Motyčka, Arnošt Turčínek, Pavel
http://linked.open...n/vavai/riv/zamer	The Czech Economy in the Process of Integration and Globalisation, and the Development of Agricultural Sector and the Sector of Services under the New Conditions of the Integrated European Market
issn	1211-8516
number of pages	6 (xsd:int)
http://localhost/t...ganizacniJednotka	43110

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