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  • The present study takes an entrepreneurship viewpoint to franchising. To create a conceptual background, past franchising literature was reviewed and prior studies considering franchising as entrepreneurial activity were analyzed. The question is, how franchising is linked to the aims of the entrepreneurship policy and how franchising could potentially be used to foster SME activity in the Czech economy? The literature analysis showed that prior franchising studies have rarely regarded franchising as a form of entrepreneurship. Likewise, theories explaining the birth, growth and survival of franchising are rather distant from entrepreneurship. However, recent franchising enquiries have taken an approach that comes closer to entrepreneurship. The investigation indicated that franchising has multiple features overlapping with the present small business policy agenda. Hence franchising could be used as one vehicle to attain the set objectives.
  • The present study takes an entrepreneurship viewpoint to franchising. To create a conceptual background, past franchising literature was reviewed and prior studies considering franchising as entrepreneurial activity were analyzed. The question is, how franchising is linked to the aims of the entrepreneurship policy and how franchising could potentially be used to foster SME activity in the Czech economy? The literature analysis showed that prior franchising studies have rarely regarded franchising as a form of entrepreneurship. Likewise, theories explaining the birth, growth and survival of franchising are rather distant from entrepreneurship. However, recent franchising enquiries have taken an approach that comes closer to entrepreneurship. The investigation indicated that franchising has multiple features overlapping with the present small business policy agenda. Hence franchising could be used as one vehicle to attain the set objectives. (en)
Title
  • Franchising as a Competitive Instrument of Small and Medium sized Enterprises
  • Franchising as a Competitive Instrument of Small and Medium sized Enterprises (en)
skos:prefLabel
  • Franchising as a Competitive Instrument of Small and Medium sized Enterprises
  • Franchising as a Competitive Instrument of Small and Medium sized Enterprises (en)
skos:notation
  • RIV/62156489:43110/10:00166554!RIV12-GA0-43110___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/09/1513)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 259740
http://linked.open...ai/riv/idVysledku
  • RIV/62156489:43110/10:00166554
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • franchisor; small and medium sized enterprises; distribution; franchising; entrepreneurship; franchisee (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [AD7FED9F0209]
http://linked.open...v/mistoKonaniAkce
  • Praha
http://linked.open...i/riv/mistoVydani
  • Praha
http://linked.open...i/riv/nazevZdroje
  • Obchod a finance 2010
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Záboj, Marek
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Česká zemědělská univerzita v Praze
https://schema.org/isbn
  • 978-80-213-2116-8
http://localhost/t...ganizacniJednotka
  • 43110
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