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rdf:type
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Description
| - The objective of this paper is two-point view, economic and marketing, on advertising and its potential influence on consumption. Consumption patterns that have been developing in time are now a subject to influence of economic crisis. Economic crisis as well as advertising are some of the factors that can accelerate the development or change the direction of development of consumption patterns. A debate on effects of these factors is carried on in the paper. First, there are underlined approaches to consumption and evolution of consumption patterns. A distinct element from the traditional view is the endogeneity of tastes and preferences, and the process of their creation. The potential influence of advertising, especially on demand increase, will be examined and the essence of the phenomenon will be underlined. This general theme will be specified and examined in more concrete field of interest -- economic crisis. Both approaches are aimed at a nowadays problem of economic crisis, i. e. economic-m
- The objective of this paper is two-point view, economic and marketing, on advertising and its potential influence on consumption. Consumption patterns that have been developing in time are now a subject to influence of economic crisis. Economic crisis as well as advertising are some of the factors that can accelerate the development or change the direction of development of consumption patterns. A debate on effects of these factors is carried on in the paper. First, there are underlined approaches to consumption and evolution of consumption patterns. A distinct element from the traditional view is the endogeneity of tastes and preferences, and the process of their creation. The potential influence of advertising, especially on demand increase, will be examined and the essence of the phenomenon will be underlined. This general theme will be specified and examined in more concrete field of interest -- economic crisis. Both approaches are aimed at a nowadays problem of economic crisis, i. e. economic-m (en)
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Title
| - Interfaces between economic and marketing approach to advertising and consumption under the condition of economic crises
- Interfaces between economic and marketing approach to advertising and consumption under the condition of economic crises (en)
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skos:prefLabel
| - Interfaces between economic and marketing approach to advertising and consumption under the condition of economic crises
- Interfaces between economic and marketing approach to advertising and consumption under the condition of economic crises (en)
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skos:notation
| - RIV/62156489:43110/09:00149921!RIV10-MSM-43110___
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/62156489:43110/09:00149921
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - chování spotřebitele; rozhodování spotřebitele; spotřeba; reklama; ekonomická krize (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...ontrolniKodProRIV
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http://linked.open...i/riv/mistoVydani
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http://linked.open...i/riv/nazevZdroje
| - Proceedings of 12th International Conference on Finance and Banking
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...iv/tvurceVysledku
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http://linked.open...n/vavai/riv/zamer
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number of pages
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http://purl.org/ne...btex#hasPublisher
| - Slezská univerzita v Opavě
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https://schema.org/isbn
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http://localhost/t...ganizacniJednotka
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