About: Interfaces between economic and marketing approach to advertising and consumption under the condition of economic crises

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The objective of this paper is two-point view, economic and marketing, on advertising and its potential influence on consumption. Consumption patterns that have been developing in time are now a subject to influence of economic crisis. Economic crisis as well as advertising are some of the factors that can accelerate the development or change the direction of development of consumption patterns. A debate on effects of these factors is carried on in the paper. First, there are underlined approaches to consumption and evolution of consumption patterns. A distinct element from the traditional view is the endogeneity of tastes and preferences, and the process of their creation. The potential influence of advertising, especially on demand increase, will be examined and the essence of the phenomenon will be underlined. This general theme will be specified and examined in more concrete field of interest -- economic crisis. Both approaches are aimed at a nowadays problem of economic crisis, i. e. economic-m The objective of this paper is two-point view, economic and marketing, on advertising and its potential influence on consumption. Consumption patterns that have been developing in time are now a subject to influence of economic crisis. Economic crisis as well as advertising are some of the factors that can accelerate the development or change the direction of development of consumption patterns. A debate on effects of these factors is carried on in the paper. First, there are underlined approaches to consumption and evolution of consumption patterns. A distinct element from the traditional view is the endogeneity of tastes and preferences, and the process of their creation. The potential influence of advertising, especially on demand increase, will be examined and the essence of the phenomenon will be underlined. This general theme will be specified and examined in more concrete field of interest -- economic crisis. Both approaches are aimed at a nowadays problem of economic crisis, i. e. economic-m (en)
Title	Interfaces between economic and marketing approach to advertising and consumption under the condition of economic crises Interfaces between economic and marketing approach to advertising and consumption under the condition of economic crises (en)
skos:prefLabel	Interfaces between economic and marketing approach to advertising and consumption under the condition of economic crises Interfaces between economic and marketing approach to advertising and consumption under the condition of economic crises (en)
skos:notation	RIV/62156489:43110/09:00149921!RIV10-MSM-43110___
http://linked.open...avai/riv/aktivita	Z
http://linked.open...avai/riv/aktivity	Z(MSM6215648904)
http://linked.open...vai/riv/dodaniDat	2010
http://linked.open...aciTvurceVysledku	Grochová, Ladislava
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Mendelova univerzita v Brně / Provozně ekonomická fakulta
http://linked.open...dnocenehoVysledku	320012
http://linked.open...ai/riv/idVysledku	RIV/62156489:43110/09:00149921
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	chování spotřebitele; rozhodování spotřebitele; spotřeba; reklama; ekonomická krize (en)
http://linked.open.../riv/klicoveSlovo	spotřeba ekonomická krize rozhodování spotřebitele reklama chování spotřebitele
http://linked.open...ontrolniKodProRIV	[90BB17663038]
http://linked.open...i/riv/mistoVydani	Karviná
http://linked.open...i/riv/nazevZdroje	Proceedings of 12th International Conference on Finance and Banking
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2009
http://linked.open...iv/tvurceVysledku	Grochová, Ladislava
http://linked.open...n/vavai/riv/zamer	The Czech Economy in the Process of Integration and Globalisation, and the Development of Agricultural Sector and the Sector of Services under the New Conditions of the Integrated European Market
number of pages	14 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Slezská univerzita v Opavě
https://schema.org/isbn	978-80-7248-554-3
http://localhost/t...ganizacniJednotka	43110

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