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rdf:type
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Description
| - The objective of this paper is to underline marketing approach to consumer related to advertising. To analyse the problem, marketing terminology, ideology and aims must be determined. This approach, when different, will be compared to economic consumer theory. It captures a phase of identifying differences between the mentioned fields of study. This general theme will be specified and examined in the following fields of interest. First, a comparison of terminology will be carried out, especially the conception of needs, tastes and preferences. A distinct element of different views is the exogeneity of tastes and preferences, and the process of their creation. Then, marketing view on consumer behaviour and decision-making will be explained. The potential influence of advertising will be examined and the essence of the phenomenon will be mentioned.
- The objective of this paper is to underline marketing approach to consumer related to advertising. To analyse the problem, marketing terminology, ideology and aims must be determined. This approach, when different, will be compared to economic consumer theory. It captures a phase of identifying differences between the mentioned fields of study. This general theme will be specified and examined in the following fields of interest. First, a comparison of terminology will be carried out, especially the conception of needs, tastes and preferences. A distinct element of different views is the exogeneity of tastes and preferences, and the process of their creation. Then, marketing view on consumer behaviour and decision-making will be explained. The potential influence of advertising will be examined and the essence of the phenomenon will be mentioned. (en)
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Title
| - Marketing approach to consumer extended by advertising compared to economic theories
- Marketing approach to consumer extended by advertising compared to economic theories (en)
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skos:prefLabel
| - Marketing approach to consumer extended by advertising compared to economic theories
- Marketing approach to consumer extended by advertising compared to economic theories (en)
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skos:notation
| - RIV/62156489:43110/09:00142734!RIV10-MSM-43110___
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/62156489:43110/09:00142734
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - consumer behaviour; consumer decision-making; needs; advertising (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...ontrolniKodProRIV
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http://linked.open...i/riv/mistoVydani
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http://linked.open...i/riv/nazevZdroje
| - Firma a konkureční prostředí 2009, část 4
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...iv/tvurceVysledku
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http://linked.open...n/vavai/riv/zamer
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number of pages
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http://purl.org/ne...btex#hasPublisher
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https://schema.org/isbn
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http://localhost/t...ganizacniJednotka
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