About: Marketing approach to consumer extended by advertising compared to economic theories

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The objective of this paper is to underline marketing approach to consumer related to advertising. To analyse the problem, marketing terminology, ideology and aims must be determined. This approach, when different, will be compared to economic consumer theory. It captures a phase of identifying differences between the mentioned fields of study. This general theme will be specified and examined in the following fields of interest. First, a comparison of terminology will be carried out, especially the conception of needs, tastes and preferences. A distinct element of different views is the exogeneity of tastes and preferences, and the process of their creation. Then, marketing view on consumer behaviour and decision-making will be explained. The potential influence of advertising will be examined and the essence of the phenomenon will be mentioned. The objective of this paper is to underline marketing approach to consumer related to advertising. To analyse the problem, marketing terminology, ideology and aims must be determined. This approach, when different, will be compared to economic consumer theory. It captures a phase of identifying differences between the mentioned fields of study. This general theme will be specified and examined in the following fields of interest. First, a comparison of terminology will be carried out, especially the conception of needs, tastes and preferences. A distinct element of different views is the exogeneity of tastes and preferences, and the process of their creation. Then, marketing view on consumer behaviour and decision-making will be explained. The potential influence of advertising will be examined and the essence of the phenomenon will be mentioned. (en)
Title	Marketing approach to consumer extended by advertising compared to economic theories Marketing approach to consumer extended by advertising compared to economic theories (en)
skos:prefLabel	Marketing approach to consumer extended by advertising compared to economic theories Marketing approach to consumer extended by advertising compared to economic theories (en)
skos:notation	RIV/62156489:43110/09:00142734!RIV10-MSM-43110___
http://linked.open...avai/riv/aktivita	Z
http://linked.open...avai/riv/aktivity	Z(MSM6215648904)
http://linked.open...vai/riv/dodaniDat	2010
http://linked.open...aciTvurceVysledku	Grochová, Ladislava
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Mendelova univerzita v Brně / Provozně ekonomická fakulta
http://linked.open...dnocenehoVysledku	324738
http://linked.open...ai/riv/idVysledku	RIV/62156489:43110/09:00142734
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	consumer behaviour; consumer decision-making; needs; advertising (en)
http://linked.open.../riv/klicoveSlovo	advertising consumer behaviour needs consumer decision-making
http://linked.open...ontrolniKodProRIV	[311F13F45098]
http://linked.open...i/riv/mistoVydani	Brno
http://linked.open...i/riv/nazevZdroje	Firma a konkureční prostředí 2009, část 4
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2009
http://linked.open...iv/tvurceVysledku	Grochová, Ladislava
http://linked.open...n/vavai/riv/zamer	The Czech Economy in the Process of Integration and Globalisation, and the Development of Agricultural Sector and the Sector of Services under the New Conditions of the Integrated European Market
number of pages	11 (xsd:int)
http://purl.org/ne...btex#hasPublisher	MSD
https://schema.org/isbn	978-80-7392-087-6
http://localhost/t...ganizacniJednotka	43110

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