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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • This article systemizes and analyzes different effects of advertising on consumer and firm behavior and social welfare. To evaluate advertising from a welfare perspective, alias if it is excessive or too little advertising, depends on several variables: the effects on consumer utility, the degree of competition in the market for advertised goods, the induced changes in prices and outputs of advertised goods, and whether advertising is sold to consumers. There are presented three main directions of thinking that lead discussion on these topics of which opinions will be done a systemization and a comparison.
  • This article systemizes and analyzes different effects of advertising on consumer and firm behavior and social welfare. To evaluate advertising from a welfare perspective, alias if it is excessive or too little advertising, depends on several variables: the effects on consumer utility, the degree of competition in the market for advertised goods, the induced changes in prices and outputs of advertised goods, and whether advertising is sold to consumers. There are presented three main directions of thinking that lead discussion on these topics of which opinions will be done a systemization and a comparison. (en)
Title
  • Economic aspects of advertising
  • Economic aspects of advertising (en)
skos:prefLabel
  • Economic aspects of advertising
  • Economic aspects of advertising (en)
skos:notation
  • RIV/62156489:43110/09:00142733!RIV10-MSM-43110___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM6215648904)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 311830
http://linked.open...ai/riv/idVysledku
  • RIV/62156489:43110/09:00142733
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • competition; social welfare; Persuasive, informative and complementary view on advertising; economies of scale; barriers to entry; brand loyalty; selective demand; persuasion and deformation in consumption; product differentiation (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [8C24936E1D1C]
http://linked.open...i/riv/mistoVydani
  • Bratislava
http://linked.open...i/riv/nazevZdroje
  • Medzinárodné vzťahy 2008 - Aktuálne otázky svetovej ekonomiky a politiky
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Grochová, Ladislava
http://linked.open...n/vavai/riv/zamer
number of pages
http://purl.org/ne...btex#hasPublisher
  • Ekonomicka univerzita v Bratislave
https://schema.org/isbn
  • 978-80-225-2823-8
http://localhost/t...ganizacniJednotka
  • 43110
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