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rdf:type
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Description
| - Práce se zabývá nákupním chování spotřebitele, konkrétně pak rozhodovacím procesem domácností. Identifikuje role, které při rozhodovacím procesu jednotlivý členové domácnosti zaujímají a dále srovnává toto chovaná se zažitými stereotypy. Zjišťuje způsoby a formy provedení samotného výzkumu této problematiky. (cs)
- This paper tries to identify and find a way how to describe process of decision making among members of household. Thus, in what roles act the individual household members in a purchase process (initiator, influencer, decision maker, and buyer) of specified consumption basket, including general products consumed by households, which were carefully chosen. It is described how decisions among household members differ according to product categories and type of households. In other words how an involvement of each member of a household differs depending on product category and its close environment. It stresses out comparison of results with stereotypes in consumer decision making process and how these factors influence marketing communication with customers. The secondary objective was to find an approach to this research issue in general, in terms of processing, formulation of the objectives and their methods of fulfilling them. Thus a test of this technique, because of absence of other projects deali
- This paper tries to identify and find a way how to describe process of decision making among members of household. Thus, in what roles act the individual household members in a purchase process (initiator, influencer, decision maker, and buyer) of specified consumption basket, including general products consumed by households, which were carefully chosen. It is described how decisions among household members differ according to product categories and type of households. In other words how an involvement of each member of a household differs depending on product category and its close environment. It stresses out comparison of results with stereotypes in consumer decision making process and how these factors influence marketing communication with customers. The secondary objective was to find an approach to this research issue in general, in terms of processing, formulation of the objectives and their methods of fulfilling them. Thus a test of this technique, because of absence of other projects deali (en)
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Title
| - Decision Making Process of Families
- Decision Making Process of Families (en)
- Rozhodovací proces rodin (cs)
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skos:prefLabel
| - Decision Making Process of Families
- Decision Making Process of Families (en)
- Rozhodovací proces rodin (cs)
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skos:notation
| - RIV/62156489:43110/08:00125835!RIV09-MSM-43110___
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/62156489:43110/08:00125835
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - household; behavior; purchasing; roles; decision-making process; consumption (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...ontrolniKodProRIV
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http://linked.open...v/mistoKonaniAkce
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http://linked.open...i/riv/mistoVydani
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http://linked.open...i/riv/nazevZdroje
| - International Journal of Management Cases
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...iv/tvurceVysledku
| - Turčínková, Jana
- Urbánek, Jiří
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http://linked.open...vavai/riv/typAkce
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http://linked.open.../riv/zahajeniAkce
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http://linked.open...n/vavai/riv/zamer
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issn
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number of pages
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http://purl.org/ne...btex#hasPublisher
| - Access Press UK, 1 Hillside Gardens , Darwen
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http://localhost/t...ganizacniJednotka
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