About: Decision Making Process of Families

Facets (new session)
Description
Metadata
Settings
- owl:sameAs
- Inference Rule:

About: Decision Making Process of Families Goto Sponge NotDistinct Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Práce se zabývá nákupním chování spotřebitele, konkrétně pak rozhodovacím procesem domácností. Identifikuje role, které při rozhodovacím procesu jednotlivý členové domácnosti zaujímají a dále srovnává toto chovaná se zažitými stereotypy. Zjišťuje způsoby a formy provedení samotného výzkumu této problematiky. (cs) This paper tries to identify and find a way how to describe process of decision making among members of household. Thus, in what roles act the individual household members in a purchase process (initiator, influencer, decision maker, and buyer) of specified consumption basket, including general products consumed by households, which were carefully chosen. It is described how decisions among household members differ according to product categories and type of households. In other words how an involvement of each member of a household differs depending on product category and its close environment. It stresses out comparison of results with stereotypes in consumer decision making process and how these factors influence marketing communication with customers. The secondary objective was to find an approach to this research issue in general, in terms of processing, formulation of the objectives and their methods of fulfilling them. Thus a test of this technique, because of absence of other projects deali This paper tries to identify and find a way how to describe process of decision making among members of household. Thus, in what roles act the individual household members in a purchase process (initiator, influencer, decision maker, and buyer) of specified consumption basket, including general products consumed by households, which were carefully chosen. It is described how decisions among household members differ according to product categories and type of households. In other words how an involvement of each member of a household differs depending on product category and its close environment. It stresses out comparison of results with stereotypes in consumer decision making process and how these factors influence marketing communication with customers. The secondary objective was to find an approach to this research issue in general, in terms of processing, formulation of the objectives and their methods of fulfilling them. Thus a test of this technique, because of absence of other projects deali (en)
Title	Decision Making Process of Families Decision Making Process of Families (en) Rozhodovací proces rodin (cs)
skos:prefLabel	Decision Making Process of Families Decision Making Process of Families (en) Rozhodovací proces rodin (cs)
skos:notation	RIV/62156489:43110/08:00125835!RIV09-MSM-43110___
http://linked.open...avai/riv/aktivita	Z
http://linked.open...avai/riv/aktivity	Z(MSM6215648904)
http://linked.open...vai/riv/dodaniDat	2009
http://linked.open...aciTvurceVysledku	Turčínková, Jana Urbánek, Jiří
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Mendelova univerzita v Brně / Provozně ekonomická fakulta
http://linked.open...dnocenehoVysledku	362270
http://linked.open...ai/riv/idVysledku	RIV/62156489:43110/08:00125835
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	household; behavior; purchasing; roles; decision-making process; consumption (en)
http://linked.open.../riv/klicoveSlovo	purchasing household roles behavior consumption decision-making process
http://linked.open...ontrolniKodProRIV	[49A1C50B26D8]
http://linked.open...v/mistoKonaniAkce	Nicosia
http://linked.open...i/riv/mistoVydani	Lancashire, BB3 2NJ
http://linked.open...i/riv/nazevZdroje	International Journal of Management Cases
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2008
http://linked.open...iv/tvurceVysledku	Turčínková, Jana Urbánek, Jiří
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2008-03-26 (xsd:date)
http://linked.open...n/vavai/riv/zamer	The Czech Economy in the Process of Integration and Globalisation, and the Development of Agricultural Sector and the Sector of Services under the New Conditions of the Integrated European Market
issn	1741-6264
number of pages	7 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Access Press UK, 1 Hillside Gardens , Darwen
http://localhost/t...ganizacniJednotka	43110

Faceted Search & Find service v1.16.118 as of Jun 21 2024

Alternative Linked Data Documents: ODE Content Formats:

RDF

ODATA

Microdata

About

OpenLink Virtuoso version 07.20.3240 as of Jun 21 2024, on Linux (x86_64-pc-linux-gnu), Single-Server Edition (126 GB total memory, 48 GB memory in use)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2024 OpenLink Software