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  • Paper focuses on evaluation of competitiveness of Czech wine production in relation to the development concept formulated within solution of a grant provided by the Czech Ministry of Agriculture (No. NAZV QF 3276). For evaluation of competitiveness, the concept of %22New 7 S%22 is selected, which tries to move the original concept of McKinsey towards the changed conditions of the dynamically developing business environment. Key competitiveness factors for Czech wine production are considered to be the %22shifting the rules of competition%22, and %22Simultaneous and sequential strategic thrusts%22 -- i.e. factors, which have already proved to be important in traditional European wine markets in connection with the outbreak of the so called New wine-countries. Paper is written as a part of solution of research plan of FBE MUAF in Brno, No. MSM 6215648904.
  • Paper focuses on evaluation of competitiveness of Czech wine production in relation to the development concept formulated within solution of a grant provided by the Czech Ministry of Agriculture (No. NAZV QF 3276). For evaluation of competitiveness, the concept of %22New 7 S%22 is selected, which tries to move the original concept of McKinsey towards the changed conditions of the dynamically developing business environment. Key competitiveness factors for Czech wine production are considered to be the %22shifting the rules of competition%22, and %22Simultaneous and sequential strategic thrusts%22 -- i.e. factors, which have already proved to be important in traditional European wine markets in connection with the outbreak of the so called New wine-countries. Paper is written as a part of solution of research plan of FBE MUAF in Brno, No. MSM 6215648904. (en)
  • Příspěvek se zabývá hodnocením konkurenceschopnosti českého vinařství ve vazbě na rozvojovou koncepci formulovanou v rámci řešení grantu MZe ČR (NAZV QF 3276). Pro rámcové vyhodnocení konkurenceschopnosti je zvolen přístup %22nových 7 S%22, který je pokusem o úpravu původního konceptu firmy McKinsey na změněné podmínky dynamicky se rozvíjejícího podnikatelského prostředí. Klíčovými faktory konkurenceschopnosti českého vinařství jsou v rámci tohoto konceptu označeny %22spokojenost zájmových skupin%22 a %22paralelní a postupné strategické údery%22 -- tj. faktory, které se ukázaly jako významné na tradičních vinařských trzích Evropy v souvislosti s nástupem tzv. nových vinařských zemí. Příspěvek vzniká v rámci řešení výzkumného záměru PEF MZLU v Brně, č. MSM 6215648904. (cs)
Title
  • Czech wine production and its competitiveness
  • Czech wine production and its competitiveness (en)
  • České vinařství a jeho konkurenceschopnost (cs)
skos:prefLabel
  • Czech wine production and its competitiveness
  • Czech wine production and its competitiveness (en)
  • České vinařství a jeho konkurenceschopnost (cs)
skos:notation
  • RIV/62156489:43110/08:00117546!RIV08-MSM-43110___
http://linked.open.../vavai/riv/strany
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  • Z(MSM6215648904)
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http://linked.open...aciTvurceVysledku
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http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
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  • RIV/62156489:43110/08:00117546
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  • Wine production; Competitiveness; Strategy; 7 S; dynamics (en)
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  • [F6903C96451D]
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  • Brno
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  • Konkurenceschopnost podniků
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  • Chládková, Helena
  • Žufan, Pavel
http://linked.open...n/vavai/riv/zamer
number of pages
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  • Masarykova univerzita
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  • 978-80-210-4521-7
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  • 43110
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