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Description
  • Decision support systems (DSS) play significant role in the process of marketing planning because of the character of marketing problems. The paper describes current state in the field of DSS employment in marketing and outlines trends that are influencing this area.
  • Decision support systems (DSS) play significant role in the process of marketing planning because of the character of marketing problems. The paper describes current state in the field of DSS employment in marketing and outlines trends that are influencing this area. (en)
  • Systémy pro podporu rozhodování (DSS) mají v rámci procesu marketingového plánování nezastupitelnou roli díky charakteru marketingových problémů. Článek popisuje současný stav v oblasti využívání DSS v marketingu a naznačuje trendy, kterými se tento obor ubírá. (cs)
Title
  • Decision Support Systems in Marketing -- Current Practice and emerging Trends
  • Systémy pro podporu rozhodování v marketingu -- současný stav a trendy (cs)
  • Decision Support Systems in Marketing -- Current Practice and emerging Trends (en)
skos:prefLabel
  • Decision Support Systems in Marketing -- Current Practice and emerging Trends
  • Systémy pro podporu rozhodování v marketingu -- současný stav a trendy (cs)
  • Decision Support Systems in Marketing -- Current Practice and emerging Trends (en)
skos:notation
  • RIV/62156489:43110/07:00124290!RIV08-MSM-43110___
http://linked.open.../vavai/riv/strany
  • 16;20
http://linked.open...avai/riv/aktivita
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  • Z(MSM6215648904)
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http://linked.open...iv/duvernostUdaju
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  • 415944
http://linked.open...ai/riv/idVysledku
  • RIV/62156489:43110/07:00124290
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  • marketing information system; strategic planning; decision support system; artificial intelligence (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [6FA9E2C8A4EC]
http://linked.open...i/riv/mistoVydani
  • Brno
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  • Firma a konkurenční prostředí 2007 - Sekce 6: IS/IT a konkurenceschopnost podniků
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  • Dařena, František
http://linked.open...n/vavai/riv/zamer
number of pages
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  • MSD, s. r. o.
https://schema.org/isbn
  • 978-80-86633-88-6
http://localhost/t...ganizacniJednotka
  • 43110
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