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Description
  • Práce popisuje architekturu návrhu systému pro podporu rozhodování, který je určen pro podporu výuky v předmětech souvisejících s marketingem. Jsou rozebírány jednotlivé části systému (databáze, báze modelů, uživatelské rozhraní a aplikační jádro) včetně vztahů mezi nimi. Jsou rovněž zvažovány monžosti dalšího vývoje do budoucna. (cs)
  • The paper describes the architecture of proposed decision support system that is intended for education support in courses related to marketing. The description of individual components (data base, model base, user interface, DSS application kernel) is provided together with their mutual relationships. At the end, possible directions to the future are presented.
  • The paper describes the architecture of proposed decision support system that is intended for education support in courses related to marketing. The description of individual components (data base, model base, user interface, DSS application kernel) is provided together with their mutual relationships. At the end, possible directions to the future are presented. (en)
Title
  • Decision Support Systems in Marketing Education
  • Decision Support Systems in Marketing Education (en)
  • Systémy pro podporu rozhodování ve výuce marketingu (cs)
skos:prefLabel
  • Decision Support Systems in Marketing Education
  • Decision Support Systems in Marketing Education (en)
  • Systémy pro podporu rozhodování ve výuce marketingu (cs)
skos:notation
  • RIV/62156489:43110/06:00095321!RIV07-MSM-43110___
http://linked.open.../vavai/riv/strany
  • 1;4
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM6215648904)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 470559
http://linked.open...ai/riv/idVysledku
  • RIV/62156489:43110/06:00095321
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • data base; decision support; marketing education; model base (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [CCD007E694BC]
http://linked.open...v/mistoKonaniAkce
  • Villach
http://linked.open...i/riv/mistoVydani
  • Wien
http://linked.open...i/riv/nazevZdroje
  • Proceedings of the ICL2006
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Motyčka, Arnošt
  • Dařena, František
  • Malo, Roman
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
http://linked.open...n/vavai/riv/zamer
number of pages
http://purl.org/ne...btex#hasPublisher
  • International Association of Online Engineering
https://schema.org/isbn
  • 3-89958-195-4
http://localhost/t...ganizacniJednotka
  • 43110
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