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Description
  • The topic of this article focuses on customer satisfaction. The customer satisfaction is considered as a crucial factor for the success of all market organisations. The subject is very often discussed from theoretical point of view. This contribution is aimed at opportunities of evaluation and measurement of customer satisfaction by European customer satisfaction index that consecutively should contribute to more effective marketing management in firms or any organizations. The objective was to adapt European customer satisfaction index methodology to Czech environment. The adapted methodology was applied on tourism market. In conclusion was specified the importance and possibilities of using European customer satisfaction index in real business environment.
  • The topic of this article focuses on customer satisfaction. The customer satisfaction is considered as a crucial factor for the success of all market organisations. The subject is very often discussed from theoretical point of view. This contribution is aimed at opportunities of evaluation and measurement of customer satisfaction by European customer satisfaction index that consecutively should contribute to more effective marketing management in firms or any organizations. The objective was to adapt European customer satisfaction index methodology to Czech environment. The adapted methodology was applied on tourism market. In conclusion was specified the importance and possibilities of using European customer satisfaction index in real business environment. (en)
  • Příspěvek se zabývá problematikou spokojenosti zákazníka. Spokojenost zákazníka je považována za jeden z rozhodujících faktorů úspěchu většiny tržních organizací. Toto téma bývá velmi často diskutováno pouze z teoretického úhlu pohledu, a proto tento článek ukazuje možnosti využití monitorování spokojenosti zákazníka pomocí Evropského indexu spokojenosti zákazníka, jenž mají následně přispět k efektivnějšímu marketingovému řízení firmy či jiné organizace. Cílem práce bylo přizpůsobit metodiku Evropského indexu spokojenosti zákazníka českému prostředí. Nalezená metodika byla následně odzkoušena na trhu cestovního ruchu. Na závěr došlo k vymezení jeho významu a možností praktického využívání v tržním prostředí. (cs)
Title
  • Potential for Utilization of European Customer Satisfaction Index in Agro-Business
  • Potential for Utilization of European Customer Satisfaction Index in Agro-Business (en)
  • MOŽNOSTI VYUŽITÍ EVROPSKÉHO INDEXU SPOKOJENOSTI ZÁKAZNÍKA V AGRO-BUSINESSU (cs)
skos:prefLabel
  • Potential for Utilization of European Customer Satisfaction Index in Agro-Business
  • Potential for Utilization of European Customer Satisfaction Index in Agro-Business (en)
  • MOŽNOSTI VYUŽITÍ EVROPSKÉHO INDEXU SPOKOJENOSTI ZÁKAZNÍKA V AGRO-BUSINESSU (cs)
skos:notation
  • RIV/62156489:43110/05:00084198!RIV06-GA0-43110___
http://linked.open.../vavai/riv/strany
  • 164;168
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/04/2112)
http://linked.open...iv/cisloPeriodika
  • 4
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 537231
http://linked.open...ai/riv/idVysledku
  • RIV/62156489:43110/05:00084198
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • European customer satisfaction index; Marketing management; customer satisfaction (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [3D9C5706A439]
http://linked.open...i/riv/nazevZdroje
  • Agricultural Economics
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Ryglová, Kateřina
  • Vajčnerová, Ida
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  • 0139-570X
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http://localhost/t...ganizacniJednotka
  • 43110
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