About: Potential Of European Customer Satisfaction Index In Tourism Services

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The topic of this article focuses on customer satisfaction. Fully satisfied customer is a guarantee for the future operation of a company and its position in the market. Customer satisfaction surveys also provide several worthwhile benefits. Such surveys provide a formal means of customer feedback to the firm, which may identify existing and potential problems. Satisfaction surveys also convey the message to customers that the firm cares about their well-being and values customer input concerning its operations. This contribution is aimed at opportunities of evaluation and measurement of customer satisfaction by European customer satisfaction index that consecutively should contribute to more effective marketing management in firms or any organizations. The objective was to adapt European customer satisfaction index methodology to Czech environment. The adapted methodology was applied on tourism market. In conclusion the importance and possibilities of using European customer satisfaction index in t The topic of this article focuses on customer satisfaction. Fully satisfied customer is a guarantee for the future operation of a company and its position in the market. Customer satisfaction surveys also provide several worthwhile benefits. Such surveys provide a formal means of customer feedback to the firm, which may identify existing and potential problems. Satisfaction surveys also convey the message to customers that the firm cares about their well-being and values customer input concerning its operations. This contribution is aimed at opportunities of evaluation and measurement of customer satisfaction by European customer satisfaction index that consecutively should contribute to more effective marketing management in firms or any organizations. The objective was to adapt European customer satisfaction index methodology to Czech environment. The adapted methodology was applied on tourism market. In conclusion the importance and possibilities of using European customer satisfaction index in t (en) Potenciál užití ECSI v cestovním ruchu (cs)
Title	Potential Of European Customer Satisfaction Index In Tourism Services Potential Of European Customer Satisfaction Index In Tourism Services (en) Potenciál užití ECSI v cestovním ruchu (cs)
skos:prefLabel	Potential Of European Customer Satisfaction Index In Tourism Services Potential Of European Customer Satisfaction Index In Tourism Services (en) Potenciál užití ECSI v cestovním ruchu (cs)
skos:notation	RIV/62156489:43110/05:00057299!RIV06-MSM-43110___
http://linked.open.../vavai/riv/strany	1;10
http://linked.open...avai/riv/aktivita	Z
http://linked.open...avai/riv/aktivity	Z(MSM6215648904)
http://linked.open...vai/riv/dodaniDat	2006
http://linked.open...aciTvurceVysledku	Ryglová, Kateřina Vajčnerová, Ida
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Mendelova univerzita v Brně / Provozně ekonomická fakulta
http://linked.open...dnocenehoVysledku	537235
http://linked.open...ai/riv/idVysledku	RIV/62156489:43110/05:00057299
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	customer satisfaction; national customer satisfaction index; travel agency (en)
http://linked.open.../riv/klicoveSlovo	travel agency customer satisfaction national customer satisfaction index
http://linked.open...ontrolniKodProRIV	[8B230119DB9F]
http://linked.open...i/riv/mistoVydani	Peking
http://linked.open...i/riv/nazevZdroje	BICABR 2005
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2005
http://linked.open...iv/tvurceVysledku	Ryglová, Kateřina Vajčnerová, Ida
http://linked.open...n/vavai/riv/zamer	The Czech Economy in the Process of Integration and Globalisation, and the Development of Agricultural Sector and the Sector of Services under the New Conditions of the Integrated European Market
number of pages	10 (xsd:int)
http://purl.org/ne...btex#hasPublisher	UIBE Univerzita v Pekingu
https://schema.org/isbn	7-900177-73-6
http://localhost/t...ganizacniJednotka	43110

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