| Attributes | Values |
|---|
| rdf:type
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| Description
| - Pro úspěšný rozvoj cestovního ruchu v regionu je nezbytnou podmínkou naučit se plánovat a využívat principy managementu. Všeobecné principy úspěšného plánování mohou být převzaty z vyspělých zemí, ale musí být přizpůsobeny lokálním podmínkám v jednotlivých regionech. Česká republika se po revoluci v roce 1989 stala vyhledávaným cílem turistů z celého světa -- bylo to cosi nového, neokoukaného a přitom nepříliš drahého. Tento trend se však dnes již pozastavil a Česká republika se stala běžnou turistickou destinací, která nemůže více čerpat z této specifické konkurenční výhody. V současné době, kdy dochází ke stírání rozdílů mezi jednotlivými zeměmi a regiony, se stávají hlavními konkurenčními silami jiné faktory, jako je právě image, vytvářející %22značku destinace%22. Lze konstatovat, že %22Cestovní ruch dneška je soubojem destinací, kde dobrá značka prodává.%22 (cs)
- For successful development of tourism in a region is a necessary condition to learn planning and using management principals. General characteristics of successful planning can be derived from experiences of their application in advanced countries but must be adapted to specific local regional conditions. Since 1989 (after the %22Velvet Revolution%22), the Czech Republic has become an attractive destination for many tourists from all over the world -- it was a new, unknown and not financially demanding area. In the meantime, this trend has changed and Czech Republic has become a common tourist destination, which cannot exploit this competitive advantage any longer. Nowadays, when the differences between individual countries and regions are diminishing, and the main competitive forces are factors, such as image, which create the power of the %22brand%22 of a particular destination. We can find that %22the present tourism industry is formed by battle for destination, where the good brand sells%22.
- For successful development of tourism in a region is a necessary condition to learn planning and using management principals. General characteristics of successful planning can be derived from experiences of their application in advanced countries but must be adapted to specific local regional conditions. Since 1989 (after the %22Velvet Revolution%22), the Czech Republic has become an attractive destination for many tourists from all over the world -- it was a new, unknown and not financially demanding area. In the meantime, this trend has changed and Czech Republic has become a common tourist destination, which cannot exploit this competitive advantage any longer. Nowadays, when the differences between individual countries and regions are diminishing, and the main competitive forces are factors, such as image, which create the power of the %22brand%22 of a particular destination. We can find that %22the present tourism industry is formed by battle for destination, where the good brand sells%22. (en)
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| Title
| - Image jako významná část destinačního managementu (cs)
- Image as an Important Factor of Destination Management
- Image as an Important Factor of Destination Management (en)
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| skos:prefLabel
| - Image jako významná část destinačního managementu (cs)
- Image as an Important Factor of Destination Management
- Image as an Important Factor of Destination Management (en)
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| skos:notation
| - RIV/62156489:43110/04:00000887!RIV/2005/GA0/431105/N
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| http://linked.open.../vavai/riv/strany
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| http://linked.open...avai/riv/aktivita
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| http://linked.open...avai/riv/aktivity
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| http://linked.open...vai/riv/dodaniDat
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| http://linked.open...aciTvurceVysledku
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| http://linked.open.../riv/druhVysledku
| |
| http://linked.open...iv/duvernostUdaju
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| http://linked.open...titaPredkladatele
| |
| http://linked.open...dnocenehoVysledku
| |
| http://linked.open...ai/riv/idVysledku
| - RIV/62156489:43110/04:00000887
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| http://linked.open...riv/jazykVysledku
| |
| http://linked.open.../riv/klicovaSlova
| - Czech Republic;destination management;image;marketing research;tourism (en)
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| http://linked.open.../riv/klicoveSlovo
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| http://linked.open...ontrolniKodProRIV
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| http://linked.open...i/riv/mistoVydani
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| http://linked.open...i/riv/nazevZdroje
| - Sborník mezinárodní konference The Second Monitoring and Management of Visitor Flows in Recreational and Protected Areas
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| http://linked.open...in/vavai/riv/obor
| |
| http://linked.open...ichTvurcuVysledku
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| http://linked.open...cetTvurcuVysledku
| |
| http://linked.open...vavai/riv/projekt
| |
| http://linked.open...UplatneniVysledku
| |
| http://linked.open...iv/tvurceVysledku
| - Ryglová, Kateřina
- Turčínková, Jana
|
| number of pages
| |
| http://purl.org/ne...btex#hasPublisher
| |
| https://schema.org/isbn
| |
| http://localhost/t...ganizacniJednotka
| |
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