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  • Negative advertising as an instrument of election campaigning is now basically a global problem. What gradually came from America via Britain to Western Europe can now be seen in election campaigns in Central-Eastern Europe and in many consolidated or new democracies throughout the world. In what way are these trends transferred in political communication and election campaigns?Why do politicians and the hired professionals who help them manage their campaigns resort so often to the methods of negative advertising, i.e., negative campaigning? The various motives of this approach, the development of negative advertising and practical examples of its application in American election campaigns are described in the book by David Mark.
  • Negative advertising as an instrument of election campaigning is now basically a global problem. What gradually came from America via Britain to Western Europe can now be seen in election campaigns in Central-Eastern Europe and in many consolidated or new democracies throughout the world. In what way are these trends transferred in political communication and election campaigns?Why do politicians and the hired professionals who help them manage their campaigns resort so often to the methods of negative advertising, i.e., negative campaigning? The various motives of this approach, the development of negative advertising and practical examples of its application in American election campaigns are described in the book by David Mark. (en)
Title
  • Negative Campaigning as a Global Perspective
  • Negative Campaigning as a Global Perspective (en)
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  • Negative Campaigning as a Global Perspective
  • Negative Campaigning as a Global Perspective (en)
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  • RIV/61989592:15210/07:33119640!RIV12-MSM-15210___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
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http://linked.open...aciTvurceVysledku
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http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
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  • 436600
http://linked.open...ai/riv/idVysledku
  • RIV/61989592:15210/07:33119640
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Negative campaigning, elections, advertising, political campaigns (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [39D525B9A6B7]
http://linked.open...i/riv/nazevZdroje
  • Contemporary European Studies
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 2
http://linked.open...iv/tvurceVysledku
  • Bradová, Eva
issn
  • 1802-4289
number of pages
http://localhost/t...ganizacniJednotka
  • 15210
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