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Description
  • This article is aimed to analyze the role of Silvio Berlusconi as the leader and symbol of Forza Italia, it deals with the aspects of image of the leader that were projected into innovative marketing strategies of Silvio Berlusconi in electoral campaigns. Personality of the leader of Forza Italia as the main campaigner is considered to be one of the dominant factors that influenced the remodeling of electoral marketing strategies and marketing concepts in Italian electoral campaigns with strong personalization tendencies.
  • This article is aimed to analyze the role of Silvio Berlusconi as the leader and symbol of Forza Italia, it deals with the aspects of image of the leader that were projected into innovative marketing strategies of Silvio Berlusconi in electoral campaigns. Personality of the leader of Forza Italia as the main campaigner is considered to be one of the dominant factors that influenced the remodeling of electoral marketing strategies and marketing concepts in Italian electoral campaigns with strong personalization tendencies. (en)
  • This article is aimed to analyze the role of Silvio Berlusconi as the leader and symbol of Forza Italia, it deals with the aspects of image of the leader that were projected into innovative marketing strategies of Silvio Berlusconi in electoral campaigns. Personality of the leader of Forza Italia as the main campaigner is considered to be one of the dominant factors that influenced the remodeling of electoral marketing strategies and marketing concepts in Italian electoral campaigns with strong personalization tendencies. (cs)
Title
  • Silvio Berlusconi a Forza Italia: fyziognomie marketingu lídra
  • Silvio Berlusconi a Forza Italia: fyziognomie marketingu lídra (en)
  • Silvio Berlusconi a Forza Italia: fyziognomie marketingu lídra (cs)
skos:prefLabel
  • Silvio Berlusconi a Forza Italia: fyziognomie marketingu lídra
  • Silvio Berlusconi a Forza Italia: fyziognomie marketingu lídra (en)
  • Silvio Berlusconi a Forza Italia: fyziognomie marketingu lídra (cs)
skos:notation
  • RIV/61989592:15210/07:00005082!RIV08-MSM-15210___
http://linked.open.../vavai/riv/strany
  • 53-68
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM6198959211)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 449796
http://linked.open...ai/riv/idVysledku
  • RIV/61989592:15210/07:00005082
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Berlusconi; Electoral marketing; Forza Italia; Electoral campaign (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [46A86822DACB]
http://linked.open...i/riv/nazevZdroje
  • Politické kampaně, volby a politický marketing
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • šůstková, Markéta
http://linked.open...n/vavai/riv/zamer
number of pages
http://purl.org/ne...btex#hasPublisher
  • Univerzita Palackého v Olomouci
https://schema.org/isbn
  • 978-80-86624-36-5
http://localhost/t...ganizacniJednotka
  • 15210
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