| Attributes | Values |
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| rdf:type
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| Description
| - Customer relationship management (CRM) has become a key strategic tool for many companies, especially in the current competitive environment. At a time when market competition becomes sharper, building relationships with customers coming to the fore, helping companies win obtaining new customers, developing products and services to increase customer satisfaction and observe current number of customers. The objective of this paper is to identify the priority factors in the implementation and management of the CRM systems in metallurgical companies. Evaluations are primarily factors reflecting the quality of customer information, support investment in CRM systems by the company management, the effects of implementation of CRM systems and business processes factors. Primary data have been collected by means of questionnaires in the Czech Republic and this was addressed to the metallurgical companies. Then, these factors were ranked using correlation analyse for identification the priority factors for customer satisfaction management system success in the Czech environment conditions. Long-term use of CRM systems brings to enhance the customer information usefulness and more efficient data management. The results indicate that expectations are met and CRM systems lead to more efficient customer information.
- Customer relationship management (CRM) has become a key strategic tool for many companies, especially in the current competitive environment. At a time when market competition becomes sharper, building relationships with customers coming to the fore, helping companies win obtaining new customers, developing products and services to increase customer satisfaction and observe current number of customers. The objective of this paper is to identify the priority factors in the implementation and management of the CRM systems in metallurgical companies. Evaluations are primarily factors reflecting the quality of customer information, support investment in CRM systems by the company management, the effects of implementation of CRM systems and business processes factors. Primary data have been collected by means of questionnaires in the Czech Republic and this was addressed to the metallurgical companies. Then, these factors were ranked using correlation analyse for identification the priority factors for customer satisfaction management system success in the Czech environment conditions. Long-term use of CRM systems brings to enhance the customer information usefulness and more efficient data management. The results indicate that expectations are met and CRM systems lead to more efficient customer information. (en)
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| Title
| - Applying Correlation Analysis for Evaluating the CRM Performance on the Metallurgy Market
- Applying Correlation Analysis for Evaluating the CRM Performance on the Metallurgy Market (en)
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| skos:prefLabel
| - Applying Correlation Analysis for Evaluating the CRM Performance on the Metallurgy Market
- Applying Correlation Analysis for Evaluating the CRM Performance on the Metallurgy Market (en)
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| skos:notation
| - RIV/61989100:27510/14:86090671!RIV15-MSM-27510___
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| http://linked.open...avai/riv/aktivita
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| http://linked.open...avai/riv/aktivity
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| http://linked.open...vai/riv/dodaniDat
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| http://linked.open...aciTvurceVysledku
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| http://linked.open.../riv/druhVysledku
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| http://linked.open...iv/duvernostUdaju
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| http://linked.open...titaPredkladatele
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| http://linked.open...dnocenehoVysledku
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| http://linked.open...ai/riv/idVysledku
| - RIV/61989100:27510/14:86090671
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| http://linked.open...riv/jazykVysledku
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| http://linked.open.../riv/klicovaSlova
| - Questionnaire; Key Factors; Implementation; Correlation Analysis; Customer Relationship Management (en)
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| http://linked.open.../riv/klicoveSlovo
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| http://linked.open...ontrolniKodProRIV
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| http://linked.open...v/mistoKonaniAkce
| |
| http://linked.open...i/riv/mistoVydani
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| http://linked.open...i/riv/nazevZdroje
| - METAL 2014: 23rd International Conference on Metallurgy and Materials: conference proceedings : May 21st-23rd 2014, hotel Voroněž I, Brno, Czech Republic, EU
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| http://linked.open...in/vavai/riv/obor
| |
| http://linked.open...ichTvurcuVysledku
| |
| http://linked.open...cetTvurcuVysledku
| |
| http://linked.open...UplatneniVysledku
| |
| http://linked.open...iv/tvurceVysledku
| - Kauerová, Lenka
- Zajarošová, Markéta
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| http://linked.open...vavai/riv/typAkce
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| http://linked.open.../riv/zahajeniAkce
| |
| number of pages
| |
| http://purl.org/ne...btex#hasPublisher
| |
| https://schema.org/isbn
| |
| http://localhost/t...ganizacniJednotka
| |
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