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rdf:type
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Description
| - The Internet, as the most interactive non-personal marketing tool, provides a lot of new opportunities to make students and new applicants familiar with the tertiary education system, with the branch, and keep relationships with graduates that may help current students to show future possibilities and bring a practical view to the theoretical basis. Nowadays, almost each company uses websites for presentation of a brand or a product and the Marketing and Business Department has also used the potential of this medium to inform and deepen relationships with its students, graduates and firms. The main aim of this paper is to analyse the attitude of the graduates toward the new websites and show future possibilities to improve these websites to increase interactivity and mutual benefits of this project.
- The Internet, as the most interactive non-personal marketing tool, provides a lot of new opportunities to make students and new applicants familiar with the tertiary education system, with the branch, and keep relationships with graduates that may help current students to show future possibilities and bring a practical view to the theoretical basis. Nowadays, almost each company uses websites for presentation of a brand or a product and the Marketing and Business Department has also used the potential of this medium to inform and deepen relationships with its students, graduates and firms. The main aim of this paper is to analyse the attitude of the graduates toward the new websites and show future possibilities to improve these websites to increase interactivity and mutual benefits of this project. (en)
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Title
| - The Attitude of Graduates to the Department Website
- The Attitude of Graduates to the Department Website (en)
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skos:prefLabel
| - The Attitude of Graduates to the Department Website
- The Attitude of Graduates to the Department Website (en)
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skos:notation
| - RIV/61989100:27510/11:10225356!RIV12-MSM-27510___
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...iv/cisloPeriodika
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/61989100:27510/11:10225356
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - subscription websites; attitude towards a website; web design; marketing communication (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...odStatuVydavatele
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http://linked.open...ontrolniKodProRIV
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http://linked.open...i/riv/nazevZdroje
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...v/svazekPeriodika
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http://linked.open...iv/tvurceVysledku
| - Chlebišová, Eva
- Kyzeková, Jana
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issn
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number of pages
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http://localhost/t...ganizacniJednotka
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