About: Marketing Study of the Electric Vehicles' Diffusion

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The industry of the electric vehicles is currently fast performing supported by new sophisticated methods, which minimize disadvantages of electric vehicles' usage, but these products still need skilful marketing to gain market acceptance and adoption. This new promising product segment brings the business opportunity not only for the car manufacturers but also for the electric energy suppliers and operators, because an infrastructure for recharging is needed. The fast entrance of the electrical vehicles into markets and their diffuse throughout society will be conditioned by the marketing activities of the automobile manufacturers on one side and energy suppliers on the other. This paper is aimed to the problems of marketing of the electrical vehicles as an important part of propagation and adoption of this technology. The industry of the electric vehicles is currently fast performing supported by new sophisticated methods, which minimize disadvantages of electric vehicles' usage, but these products still need skilful marketing to gain market acceptance and adoption. This new promising product segment brings the business opportunity not only for the car manufacturers but also for the electric energy suppliers and operators, because an infrastructure for recharging is needed. The fast entrance of the electrical vehicles into markets and their diffuse throughout society will be conditioned by the marketing activities of the automobile manufacturers on one side and energy suppliers on the other. This paper is aimed to the problems of marketing of the electrical vehicles as an important part of propagation and adoption of this technology. (en)
Title	Marketing Study of the Electric Vehicles' Diffusion Marketing Study of the Electric Vehicles' Diffusion (en)
skos:prefLabel	Marketing Study of the Electric Vehicles' Diffusion Marketing Study of the Electric Vehicles' Diffusion (en)
skos:notation	RIV/61989100:27510/10:10225078!RIV11-MSM-27510___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...vai/riv/dodaniDat	2011
http://linked.open...aciTvurceVysledku	Kyzeková, Jana Chlebišová, Eva Svobodová, Hana
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Vysoká škola báňská - Technická univerzita Ostrava / Ekonomická fakulta
http://linked.open...dnocenehoVysledku	269707
http://linked.open...ai/riv/idVysledku	RIV/61989100:27510/10:10225078
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	diffusion of innovations; adoption process; marketing strategy; segmentation; electric vehicles (en)
http://linked.open.../riv/klicoveSlovo	segmentation electric vehicles marketing strategy diffusion of innovations adoption process
http://linked.open...ontrolniKodProRIV	[6A18B4F879AA]
http://linked.open...v/mistoKonaniAkce	Brno
http://linked.open...i/riv/mistoVydani	Brno
http://linked.open...i/riv/nazevZdroje	Proceedings of the 11th International Scienticic Conference Electric Power Engineering 2010
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2010
http://linked.open...iv/tvurceVysledku	Chlebišová, Eva Kyzeková, Jana Svobodová, Hana
http://linked.open...vavai/riv/typAkce	EUR - Evropská
http://linked.open...ain/vavai/riv/wos	000284981100159
http://linked.open.../riv/zahajeniAkce	2010-05-04 (xsd:date)
number of pages	883 (xsd:int)
http://purl.org/ne...btex#hasPublisher	University of Technology
https://schema.org/isbn	978-80-214-4094-4
http://localhost/t...ganizacniJednotka	27510

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