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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • Komunikáciu používa vo svojom každodennom živote každý z nás a nie je možné sa jej vyhnúť. Rovnako je tomu i u komunikácie v marketingu. Podľa Kotlera [5] je komunikácia ?prostriedok interaktívneho dialógu, medzi firmou a jej zákazníkmi, ktorý vedú pred uskutočnením predaja, v priebehu predaja, pri konzumácii a po skončení konzumácie tovaru a služieb.?
  • People all over the world use communication tools to spread their opinions and thoughts. Marketing communication is used for the same reason, as a tool for interactive dialogue between the company and their customers. Marketing communication is necessary not only during the sales process, but also before and after consumption of goods or services. (en)
Title
  • Marketingová komunikácia ako prvok marketingového mixu
  • Marketing Communication as the Part of Marketing Mix (en)
skos:prefLabel
  • Marketingová komunikácia ako prvok marketingového mixu
  • Marketing Communication as the Part of Marketing Mix (en)
skos:notation
  • RIV/61989100:27510/09:00020926!RIV10-MSM-27510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 324756
http://linked.open...ai/riv/idVysledku
  • RIV/61989100:27510/09:00020926
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Marketing Communication; Communication Model; Company; Customer; Communication Mix (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [436C130499C6]
http://linked.open...v/mistoKonaniAkce
  • Prešov
http://linked.open...i/riv/mistoVydani
  • Prešov
http://linked.open...i/riv/nazevZdroje
  • Zborník vedeckých prác Erasmus
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Krbová, Petra
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Vysoká škola medzinárodného podnikania ISM Slovakia v Prešove
https://schema.org/isbn
  • 978-80-89372-11-9
http://localhost/t...ganizacniJednotka
  • 27510
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