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Description
  • Využití CRM je postupně zvyšováno jak v zahraničních, tak v českých podnicích. Cílem metody CRM je vytvoření optimálních podmínek pro spokojenost zákazníka a současné vytvoření konkurenční výhody pro podnik. (cs)
  • The usage of the CRM concept is continuously increasing in both foreign and Czech companies. The objective of the CRM method is to create optimum conditions for customer satisfaction and at the same time to build competitive advantage for the company. In mid-2005 marketing research was carried out as part of a Czech Science Foundation (GAČR) project; the objective of this research was to obtain up-to-date information about the knowledge and application of the CRM concept within Czech companies.
  • The usage of the CRM concept is continuously increasing in both foreign and Czech companies. The objective of the CRM method is to create optimum conditions for customer satisfaction and at the same time to build competitive advantage for the company. In mid-2005 marketing research was carried out as part of a Czech Science Foundation (GAČR) project; the objective of this research was to obtain up-to-date information about the knowledge and application of the CRM concept within Czech companies. (en)
Title
  • The Implementation of CRM in the Czech Environment
  • Implementace CRM v českých podmínkách (cs)
  • The Implementation of CRM in the Czech Environment (en)
skos:prefLabel
  • The Implementation of CRM in the Czech Environment
  • Implementace CRM v českých podmínkách (cs)
  • The Implementation of CRM in the Czech Environment (en)
skos:notation
  • RIV/61989100:27510/06:00013793!RIV09-MSM-27510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/05/0140), S
http://linked.open...iv/cisloPeriodika
  • 6
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 479005
http://linked.open...ai/riv/idVysledku
  • RIV/61989100:27510/06:00013793
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • CRM; Customer Relationship Management; Marketing Research; Czech Manufacturing Companies; CRM Term; CRM Knowledge (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [9547C4B0D729]
http://linked.open...i/riv/nazevZdroje
  • ECON 2006
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 13
http://linked.open...iv/tvurceVysledku
  • Kauerová, Lenka
  • Siwková, Markéta
issn
  • 0862-7908
number of pages
http://localhost/t...ganizacniJednotka
  • 27510
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