About: Target groups in Czech Territorial Marketing     Goto   Sponge   NotDistinct   Permalink

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Description
  • The article deals with identification of target groups in territorial marketing. It is hardly conceivable that crucial importance of target groups for marketing processes at the municipal or regional levels is stated only rarely. As it is shown, the awareness of target groups in Czech municipal practice is strongly differentiated not only from spatial point of view but also according to the size of municipality.
  • The article deals with identification of target groups in territorial marketing. It is hardly conceivable that crucial importance of target groups for marketing processes at the municipal or regional levels is stated only rarely. As it is shown, the awareness of target groups in Czech municipal practice is strongly differentiated not only from spatial point of view but also according to the size of municipality. (en)
  • Článek se zabývá identifikací cílových skupin územního marketingu. Důležitost cílových skupin pro aplikaci územního marketingu na municipální či regionální úrovni je nepochopitelně zmiňována pouze zřídka. Jak je ukázáno, vědomí cílových skupin v české municipální praxi je silně diferencované nejen z prostorového pohledu, ale také podle velkosti municipality. (cs)
Title
  • Target groups in Czech Territorial Marketing
  • Cílové skupiny v českém územním marketingu (cs)
  • Target groups in Czech Territorial Marketing (en)
skos:prefLabel
  • Target groups in Czech Territorial Marketing
  • Cílové skupiny v českém územním marketingu (cs)
  • Target groups in Czech Territorial Marketing (en)
skos:notation
  • RIV/61989100:27510/05:00011840!RIV06-GA0-27510___
http://linked.open.../vavai/riv/strany
  • 325-332
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/05/0585)
http://linked.open...iv/cisloPeriodika
  • 1
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 545983
http://linked.open...ai/riv/idVysledku
  • RIV/61989100:27510/05:00011840
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • territorial marketing; target groups; customers; municipal development; regional development (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [949FDB7E54EA]
http://linked.open...i/riv/nazevZdroje
  • ECON´05
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 12
http://linked.open...iv/tvurceVysledku
  • Sucháček, Jan
issn
  • 0862-7908
number of pages
http://localhost/t...ganizacniJednotka
  • 27510
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