About: How is possible to measure loyalty?     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

AttributesValues
rdf:type
Description
  • Článek se zabývá problémem spotřebitelské věrnosti. Klasifikuje případy věrnost a nevěrnosti. Je to založeno na modelu udržení značky a změny značky. Článek také diskutuje výoj věrnostních fází : kognitivní, afektivní, konativní a akční fází. Předmětem zájmu je měření věrnosti. Příspěvek posuzuje hodnotu rozdílných metod použitých pro měření věrnosti. (cs)
  • The paper deals with problem of customer loyalty. It classifies the types of loyalty and disloyalty. It is based on model of brand keeping and switching. The article also discusses the development of loyalty phases : cognitive, affectivs, conative and action phases. The measurement of loyalty is also the subject of interest. The contribution assesses the value of different methods used for the loyalty measurement.
  • The paper deals with problem of customer loyalty. It classifies the types of loyalty and disloyalty. It is based on model of brand keeping and switching. The article also discusses the development of loyalty phases : cognitive, affectivs, conative and action phases. The measurement of loyalty is also the subject of interest. The contribution assesses the value of different methods used for the loyalty measurement. (en)
Title
  • How is possible to measure loyalty?
  • How is possible to measure loyalty? (en)
  • How is possible to measure loyalty? (cs)
skos:prefLabel
  • How is possible to measure loyalty?
  • How is possible to measure loyalty? (en)
  • How is possible to measure loyalty? (cs)
skos:notation
  • RIV/61989100:27510/04:00010382!RIV/2005/MSM/275105/N
http://linked.open.../vavai/riv/strany
  • 356-367
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM 275100015)
http://linked.open...iv/cisloPeriodika
  • 1
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 566737
http://linked.open...ai/riv/idVysledku
  • RIV/61989100:27510/04:00010382
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Loyalty;duplicity;brand switching;loyalty phases;cognitive stage;affective stage;conative stage;action stage;loyalty measurement. (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [FC10360E1237]
http://linked.open...i/riv/nazevZdroje
  • ECON´04
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 11
http://linked.open...iv/tvurceVysledku
  • Spáčil, Vojtěch
http://linked.open...n/vavai/riv/zamer
issn
  • 0862-7908
number of pages
http://localhost/t...ganizacniJednotka
  • 27510
Faceted Search & Find service v1.16.118 as of Jun 21 2024


Alternative Linked Data Documents: ODE     Content Formats:   [cxml] [csv]     RDF   [text] [turtle] [ld+json] [rdf+json] [rdf+xml]     ODATA   [atom+xml] [odata+json]     Microdata   [microdata+json] [html]    About   
This material is Open Knowledge   W3C Semantic Web Technology [RDF Data] Valid XHTML + RDFa
OpenLink Virtuoso version 07.20.3240 as of Jun 21 2024, on Linux (x86_64-pc-linux-gnu), Single-Server Edition (126 GB total memory, 76 GB memory in use)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2024 OpenLink Software