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  • The sphere of activity of metallurgy companies is such a specific area, it is necessary to use selected aspects in the entire process of strategic management of these companies. This article examines the success of these companies in business markets with regard to the specific features of these markets, the use of specific marketing tools and the new trends in this area. The article uses especially the secondary research methods, the analysis of current data coming from relevant sources over the last 15 years, and the findings from individual personal interviews with the representatives of metallurgical companies. In terms of the used methodology, a detailed analysis of chain indicators has been evaluated as the most suitable. The summarization of the conclusions from the individual analyzed areas took advantage of the method of synthesis.
  • The sphere of activity of metallurgy companies is such a specific area, it is necessary to use selected aspects in the entire process of strategic management of these companies. This article examines the success of these companies in business markets with regard to the specific features of these markets, the use of specific marketing tools and the new trends in this area. The article uses especially the secondary research methods, the analysis of current data coming from relevant sources over the last 15 years, and the findings from individual personal interviews with the representatives of metallurgical companies. In terms of the used methodology, a detailed analysis of chain indicators has been evaluated as the most suitable. The summarization of the conclusions from the individual analyzed areas took advantage of the method of synthesis. (en)
Title
  • Selected Aspects of Marketing Management of Metallurgical Companies
  • Selected Aspects of Marketing Management of Metallurgical Companies (en)
skos:prefLabel
  • Selected Aspects of Marketing Management of Metallurgical Companies
  • Selected Aspects of Marketing Management of Metallurgical Companies (en)
skos:notation
  • RIV/61989100:27360/13:86089013!RIV14-MSM-27360___
http://linked.open...avai/riv/aktivita
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  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
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  • 104470
http://linked.open...ai/riv/idVysledku
  • RIV/61989100:27360/13:86089013
http://linked.open...riv/jazykVysledku
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  • strategic management; metallurgy firms; marketing analysis (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [521B85641A79]
http://linked.open...v/mistoKonaniAkce
  • Brno
http://linked.open...i/riv/mistoVydani
  • Ostrava
http://linked.open...i/riv/nazevZdroje
  • METAL 2013 : 22nd International Conference on Metallurgy and Materials : conference proceedings : May 15th - 17th 2013, Hotel Voronez I, Brno Czech Republic, EU [CD-ROM]
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Besta, Petr
  • Janovská, Kamila
  • Kozel, Roman
  • Stoch, Milan
  • Vilamová, Šárka
  • Čech, Martin
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
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  • Tanger s.r.o.
https://schema.org/isbn
  • 978-80-87294-41-3
http://localhost/t...ganizacniJednotka
  • 27360
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