About: The Plan of marketing research intended to make the communication marketing mix more effective

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About: The Plan of marketing research intended to make the communication marketing mix more effective Goto Sponge NotDistinct Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Following the establishment of growing number of new private colleges, the existing universities are facing a negative effect of decreasing number of their own students. Each university looking to carry over the new students must employ an effective communication mix based on today’s reality. Data and findings described here present an output of the project “Analysis of communication mix and its effectivity at the Faculty of Mining and Geology, VŠB - Technical University of Ostrava (FMG)”, which is being solved by the authors of this contribution. The improvement of the marketing mix is based on an analysis of the current state and targeted marketing research. The contribution deals with instruments used in the current communication mix at FMG and describes a plan of marketing research aimed at understanding students´ reasons and motivation leading them to study respective specializations, faculty and university. Following the establishment of growing number of new private colleges, the existing universities are facing a negative effect of decreasing number of their own students. Each university looking to carry over the new students must employ an effective communication mix based on today’s reality. Data and findings described here present an output of the project “Analysis of communication mix and its effectivity at the Faculty of Mining and Geology, VŠB - Technical University of Ostrava (FMG)”, which is being solved by the authors of this contribution. The improvement of the marketing mix is based on an analysis of the current state and targeted marketing research. The contribution deals with instruments used in the current communication mix at FMG and describes a plan of marketing research aimed at understanding students´ reasons and motivation leading them to study respective specializations, faculty and university. (en)
Title	The Plan of marketing research intended to make the communication marketing mix more effective The Plan of marketing research intended to make the communication marketing mix more effective (en)
skos:prefLabel	The Plan of marketing research intended to make the communication marketing mix more effective The Plan of marketing research intended to make the communication marketing mix more effective (en)
skos:notation	RIV/61989100:27350/12:86082494!RIV14-MSM-27350___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...vai/riv/dodaniDat	2014
http://linked.open...aciTvurceVysledku	Rolčíková, Markéta Tomášková, Yveta Straková, Alena
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Vysoká škola báňská - Technická univerzita Ostrava / Hornicko-geologická fakulta
http://linked.open...dnocenehoVysledku	158790
http://linked.open...ai/riv/idVysledku	RIV/61989100:27350/12:86082494
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Plan of marketing research; Marketing research; Effective communication mix (en)
http://linked.open.../riv/klicoveSlovo	Marketing research Effective communication mix Plan of marketing research
http://linked.open...ontrolniKodProRIV	[DDB53BF58475]
http://linked.open...v/mistoKonaniAkce	Albena
http://linked.open...i/riv/mistoVydani	Sofia
http://linked.open...i/riv/nazevZdroje	12th International Multidisciplinary Scientific GeoConference SGEM 2012 : conference proceedings. Volume I-V
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2012
http://linked.open...iv/tvurceVysledku	Rolčíková, Markéta Tomášková, Yveta Straková, Alena
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2012-06-17 (xsd:date)
issn	1314-2704
number of pages	8 (xsd:int)
http://bibframe.org/vocab/doi	10.5593/sgem2012/s23.v3015
http://purl.org/ne...btex#hasPublisher	STEF92 Technology Ltd.
http://localhost/t...ganizacniJednotka	27350

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