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Description
  • Nowadays, the concept of CRM systems is very popular. Important aspect of CRM system is customer satisfaction analysis which evaluates customer preferences using questionnaire survey. Currently, there are two main approaches for customer satisfaction analysis. Rough set approach uses decision rules for evaluation of customer preferences. Based on this approach the fuzzy tool for customer analysis is proposed. Fuzzy tool consists of expert system with knowledge base and evaluates questionnaire answers collected from customers. Evaluated results of customer satisfaction analysis are processed and visualized. The proposed fuzzy tool is verified on specific example.
  • Nowadays, the concept of CRM systems is very popular. Important aspect of CRM system is customer satisfaction analysis which evaluates customer preferences using questionnaire survey. Currently, there are two main approaches for customer satisfaction analysis. Rough set approach uses decision rules for evaluation of customer preferences. Based on this approach the fuzzy tool for customer analysis is proposed. Fuzzy tool consists of expert system with knowledge base and evaluates questionnaire answers collected from customers. Evaluated results of customer satisfaction analysis are processed and visualized. The proposed fuzzy tool is verified on specific example. (en)
Title
  • Fuzzy tool for customer satisfaction analysis in CRM systems
  • Fuzzy tool for customer satisfaction analysis in CRM systems (en)
skos:prefLabel
  • Fuzzy tool for customer satisfaction analysis in CRM systems
  • Fuzzy tool for customer satisfaction analysis in CRM systems (en)
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  • RIV/61988987:17610/13:A14017U4!RIV14-MSM-17610___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(ED1.1.00/02.0070)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 76098
http://linked.open...ai/riv/idVysledku
  • RIV/61988987:17610/13:A14017U4
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • CRM; customer satisfaction analysis; customer; fuzzy tool; expert system (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [C4AE9B6C2F9D]
http://linked.open...v/mistoKonaniAkce
  • Řím
http://linked.open...i/riv/mistoVydani
  • Brno
http://linked.open...i/riv/nazevZdroje
  • Proceedings of 36th International Conference on Telecommunications and Signal Processing (TSP)
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Walek, Bogdan
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Vysoké učení technické v Brně. Fakulta elektrotechniky a komunikačních technologií
https://schema.org/isbn
  • 9781479904044
http://localhost/t...ganizacniJednotka
  • 17610
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