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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • The paper describes the analysis, design, development, implementation and evaluation of an eLearning course of internet marketing. The concept maps were used in the course for easier understanding of extensive and complex issues of internet marketing. Their use allowed not only a representation of different areas and features of internet marketing but especially the links between them. The Kirkpatrick's four levels model was used to evaluate the course. Course participants expressed a very positive opinion especially in terms of the use of the concept maps. The conducted survey proved, that the concept maps were a great help in understanding the complex structure of internet marketing.
  • The paper describes the analysis, design, development, implementation and evaluation of an eLearning course of internet marketing. The concept maps were used in the course for easier understanding of extensive and complex issues of internet marketing. Their use allowed not only a representation of different areas and features of internet marketing but especially the links between them. The Kirkpatrick's four levels model was used to evaluate the course. Course participants expressed a very positive opinion especially in terms of the use of the concept maps. The conducted survey proved, that the concept maps were a great help in understanding the complex structure of internet marketing. (en)
Title
  • Use of Concept Maps in eLearning Course
  • Use of Concept Maps in eLearning Course (en)
skos:prefLabel
  • Use of Concept Maps in eLearning Course
  • Use of Concept Maps in eLearning Course (en)
skos:notation
  • RIV/61988987:17450/12:A130176L!RIV13-MSM-17450___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • O
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 176331
http://linked.open...ai/riv/idVysledku
  • RIV/61988987:17450/12:A130176L
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • small and medium-sized enterprise (SME); internet marketing; eLearning course; concept (mind) map (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [8C43D0AA6D51]
http://linked.open...v/mistoKonaniAkce
  • Rožnov pod Radhoštěm
http://linked.open...i/riv/mistoVydani
  • Ostrava
http://linked.open...i/riv/nazevZdroje
  • Proceedings of the 2012 ICTE Annual Conference
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Kapoun, Pavel
  • Staško, Jiří
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Ostravská univerzita v Ostravě
https://schema.org/isbn
  • 978-80-7368-979-7
http://localhost/t...ganizacniJednotka
  • 17450
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