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Description
  • Nowadays, people often encounter a wide range of products that are suitable for them. Offers of suitable products are created based on people's buying references and previous purchases. In the area of CRM systems it is possible, and usually necessary, to design suitable products for customers. In this paper, a fuzzy tool connected with an expert system to design suitable products for customers within CRM system is proposed. All the main steps of the proposed procedure are described in this article.
  • Nowadays, people often encounter a wide range of products that are suitable for them. Offers of suitable products are created based on people's buying references and previous purchases. In the area of CRM systems it is possible, and usually necessary, to design suitable products for customers. In this paper, a fuzzy tool connected with an expert system to design suitable products for customers within CRM system is proposed. All the main steps of the proposed procedure are described in this article. (en)
Title
  • Fuzzy tool for proposal of suitable products in online store and CRM system
  • Fuzzy tool for proposal of suitable products in online store and CRM system (en)
skos:prefLabel
  • Fuzzy tool for proposal of suitable products in online store and CRM system
  • Fuzzy tool for proposal of suitable products in online store and CRM system (en)
skos:notation
  • RIV/61988987:17310/14:A1501B6V!RIV15-MSM-17310___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(ED1.1.00/02.0070), S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 17835
http://linked.open...ai/riv/idVysledku
  • RIV/61988987:17310/14:A1501B6V
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • fuzzy; fuzzy tool; expert system; CRM; product; customer relationship (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [029F8B5FEDD8]
http://linked.open...v/mistoKonaniAkce
  • Salamanca
http://linked.open...i/riv/mistoVydani
  • Berlin
http://linked.open...i/riv/nazevZdroje
  • Lecture Notes in Computer Science
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Farana, Radim
  • Bartoš, Jiří
  • Walek, Bogdan
http://linked.open...vavai/riv/typAkce
http://linked.open...ain/vavai/riv/wos
  • 000345286100052
http://linked.open.../riv/zahajeniAkce
issn
  • 0302-9743
number of pages
http://purl.org/ne...btex#hasPublisher
  • Springer-Verlag
https://schema.org/isbn
  • 978-3-319-10839-1
http://localhost/t...ganizacniJednotka
  • 17310
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