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Description
  • The paper focuses on a specific instance of institutional discourse, namely on the Internet university presentations targeted at prospective applicants and students. Applying methodology based on Halliday's functional systemic linguistics and drawing upon research results in genre analysis (Swales, Bhatia, Martin), the analysis provides an insight into the generic properties of university presentations, reveal the extent to which these texts are shaped by their persuasive communicative intentions, and determine the specificities of the manifestation of the interpersonal metafunction in this type of institutional discourse. The corpus includes website presentations of British, American and Czech universities, both texts published exclusively on the web pages and texts of brochures and prospectuses available on the web and in a print form.
  • The paper focuses on a specific instance of institutional discourse, namely on the Internet university presentations targeted at prospective applicants and students. Applying methodology based on Halliday's functional systemic linguistics and drawing upon research results in genre analysis (Swales, Bhatia, Martin), the analysis provides an insight into the generic properties of university presentations, reveal the extent to which these texts are shaped by their persuasive communicative intentions, and determine the specificities of the manifestation of the interpersonal metafunction in this type of institutional discourse. The corpus includes website presentations of British, American and Czech universities, both texts published exclusively on the web pages and texts of brochures and prospectuses available on the web and in a print form. (en)
Title
  • Advertising Education: Interpersonal Aspects in the Genre of University Websites
  • Advertising Education: Interpersonal Aspects in the Genre of University Websites (en)
skos:prefLabel
  • Advertising Education: Interpersonal Aspects in the Genre of University Websites
  • Advertising Education: Interpersonal Aspects in the Genre of University Websites (en)
skos:notation
  • RIV/61988987:17250/11:A12013VN!RIV12-MSM-17250___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 184782
http://linked.open...ai/riv/idVysledku
  • RIV/61988987:17250/11:A12013VN
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • institutional discourse; promotional discourse; university website; genre analysis; interpersonal function; persuasion (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [206BF2344C1B]
http://linked.open...i/riv/mistoVydani
  • Ostrava
http://linked.open...vEdiceCisloSvazku
  • spis OU 245/2011
http://linked.open...i/riv/nazevZdroje
  • Power and Persuasion: Interpersonal discourse strategies in the public domain
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...v/pocetStranKnihy
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Tomášková, Renáta
number of pages
http://purl.org/ne...btex#hasPublisher
  • Ostravská univerzita v Ostravě. Filozofická fakulta
https://schema.org/isbn
  • 978-80-7368-643-7
http://localhost/t...ganizacniJednotka
  • 17250
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